Nike’s No Finish Line: “It’s been said that the best way to predict the future is to create it.”
“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavoured to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport – and design.”
With this opening paragraph from its foreword by Nike’s Chief Design Officer, John Hoke, the tone is set for No Finish Line – a forward-thinking book that invites, inspires and provokes the next generation of athletes to create a better world through design and sport.
Through exploratory conversations on design, sport, research, technology and manufacturing, this book charts Nike’s 50 years of game-changing design and innovation in the service of athletes; projecting a vision for the next 50 years. In addition to the foreword from Hoke, it includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe. The essays describe five major shifts design may undergo in the coming decades. To arrive at these shifts, Grawe interviewed more than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers and leaders, yielding unprecedented insights into Nike’s creative process.
No Finish Line is published by Actual Source and designed by Zak Group, with custom illustrations by Bráulio Amado and synthesised imagery from PWR. Fluidly combining text and found imagery to create graphic-rich layouts and visual collages, this pocket-size paperback interprets the rich tradition of progressive bookmaking for a new era.