The process behind The Process: a selection of unused and unseen designs from our first book

Digging through the deep, dark depths of our Dropbox, we stumbled upon the initial design files for our first book, The Process, from way back in February 2017. Although not revolutionary or drastic by any means, we thought it would be interesting to share an insight into how the book might have turned out. Looking at the various iterations, we’re happy with the final outcome – but the evolutionary process is clear, which considering the subject matter of the book, is rather pleasing.

For those unfamiliar with the series, The Process is a series of books showcasing the unused and unseen ideas, concepts, mockups and sketches that are created during the branding process. As of 2020, we have published three editions, which have included never seen before work from studios such as COLLINS, DIA, Bureau Borsche, Vrints-Kolsteren and Two Times Elliott for clients including Nike, Squarespace, vitaminwater and many more.

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