Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Ken Kocienda

£10.00

Hundreds of millions of people use Apple products every day, with several thousand of them working on Apple’s campus in Cupertino. However, only a handful of them sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes – Ken Kocienda, a highly-respected software engineer who worked in the final years of the Steve Jobs era.

In this book, he offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development, and reveal what it was like to work on the cutting edge of technology at one of the world’s most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. Creative Selection is an insider’s tale of creativity and innovation at Apple, aiming to showcase how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software that we rely on every day.

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Pages
304
Dimensions
130mm x 197mm
ISBN
978-1-2501944-6-6
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs