When it comes to building a brand, logo design is often one of the most important parts of the creative process. With so much more competition to stand out in the industry though, how are designers and studios helping start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the primary design element. viction:ary’s FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make for an inspiring and creative reference point.