In today’s world, graphic design permeates our daily lives through logos, packages, signs, publications, and websites. But have you ever wondered about its origins, its distinctive aesthetics, and its purpose? These questions find their answers in the career monograph of renowned graphic designer Michael Bierut.

Bierut’s book explores how graphic design can be employed to sell products, convey information, enhance aesthetics, evoke emotions such as joy or sadness, and occasionally even make a profound impact on society. Drawing from his extensive portfolio, he delves into the intricacies of more than 36 projects, providing a comprehensive account of their conception, execution and final outcome.

This edition was revised and expanded in 2021.