A showcase of the best packaging work for ‘the most consumed beverages in the world after water’

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose or message and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for creative expression. Packaged for Life: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water.’ Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of some of our favourite things.

Packaged for Life: Coffee & Tea

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