The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut
Today, graphic design is everywhere – in logos, packaging, signage, printed materials and online. But have you ever stopped to consider its roots, its unique visual characteristics or its objectives? These questions are addressed in the detailed career retrospective of the legendary graphic designer, Michael Bierut.
Bierut’s publication delves into the ways graphic design is utilised to market goods, share knowledge, improve visual appeal, stimulate feelings such as happiness or sorrow, and sometimes even profoundly influence the society. Drawing on examples from his broad portfolio, Bierut examines the complexities of over 36 projects, offering a thorough explanation of their inception, development and conclusion.
For graphic designers, a clear career guide to navigate the industry is often not readily available. However, in How to be a Graphic Designer Without Losing Your Soul, Adrian Shaughnessy leverages his vast professional experience to offer such a resource. Made for those with an independent spirit, it tackles the issues faced by emerging designers who aspire to make a living by creating expressive and impactful work, while avoiding the trap of becoming a mere cog in the machine.
The book provides candid advice on kickstarting your design career and tips for managing a thriving business. This updated second edition includes new chapters that address professional abilities, design thinking and worldwide trends, encompassing topics such as social responsibility, ethics and the emergence of digital culture.