Production Type’s newspaper-inspired serif Big Daily is a ‘small copy typeface for a near-future’
Production Type’s Big Daily is a ‘not-so-classic’ serif designed to work best between the sizes of 6pt and 12pt. It’s those small sizes where its inspirations began, with designer Alaric Garnier looking to the typefaces used for the body text in traditional daily newspapers.
He took a particular interest in Claritas, a special 4¾ point cut of Times New Roman that was commissioned by The Times newspaper on June 18, 1951. It was used for the front page, back page estate advertisements, stock exchange prices and sports results; and was briefly seen as a ‘typographic triumph’ due to its surprising legibility.
Big Daily’s contrasting yet sturdy letterforms continue Claritas’ legacy, avoiding the clunky, zoomed-in nature of many other typefaces intended for use at small sizes. It brings the tactility of the classic newspaper into our digital world. As a ‘small copy typeface for a near-future’, it’s a functional and purposeful alternative to the ubiquitous headline serifs often derived from tabloids.
The first release from the family is Big Daily Short, which will be followed by Tall and Mono versions. It’s available in 12 styles, from ExtraLight through to Black, offers support for over 80 languages and includes a number of elegant OpenType features.