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Poppy Thaxter0 min read
On the go: 7 identities that signal the current era of transport from Parker, Studio South and more
In the high-stakes world of transport (and its adjacent markets) where safety and trust are non-negotiable, a potent identity can be a game-changer, fostering positive brand associations with clients and audiences alike. Projects such as Studio South’s identity for home delivery service OnSend prioritise authenticity and clear communication, for example. Meanwhile, Human Resources’ precise packaging for EO draws attention to longevity with a versatile and ecologically-minded approach to all elements of the brand. As demonstrated by projects such as No Service 24/7’s campaign for electric scooter brand UNU, a compelling, unforgettable brand can be the secret sauce for e-vehicle firms to woo curious audiences and carve out their niche in this growing, competitive industry. Here, we’ve collated a range of identity projects that make their mark in the present and future of transportation.
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