Date
Words
Elliott MoodyNB Studio
NB Studio is a London based branding and communication studio founded by Alan Dye and Nick Finney. Check out our chat with them below.
EM What did you set how to achieve when founding NB Studio together?
NB To become masters of our own destiny, head up our own design company. Create beautiful, thought-provoking, at times challenging work and have fun doing it.
EM How has the studio evolved since you started?
NB The speed of communication has increased a hundred times over and the studio has evolved to meet that speed. Clients need intelligent solutions that can cut through the noise, seek out their audience, grab their attention and speak to them boldly, simply and clearly. We work with a talented team of designers, strategists, account directors and collaborators to get that right.
EM What is Creative Courage?
NB It’s a call to arms, a manifesto, an idea that gets us thinking differently, striving for better and challenging the status quo.
With Creative Courage in our back pocket we have heard poets, chefs and magicians speak about creativity. We’ve produced and presented a play. We’ve won pitches on the hardest competitive battlegrounds and solved client problems by thinking bravely and responding differently.
EM What is the concept behind the mirrored theme that runs through the Almeida Theatre identity?
NB It’s simply turning theatre on its head; a response to the theatre’s provocative new manifesto created by the incoming artistic director and marketing team.
EM Which company would you love to rebrand, and why?
NB Adobe. Because it’s ubiquitous and yet the identity and communications are so inadequate.
It’s a logo system that can be pushed and stretched to showcase the schools brilliance while remaining recognisably Ravensbourne.
EM Why is it important for an institution like Ravensbourne to have a flexible identity?
NB Ravensbourne is a media school. It’s a community of creative people itching to show what they can do.
We wanted to harness and direct that creative energy by giving them an identity that invites participation. It’s a logo system that can be pushed and stretched to showcase the schools brilliance while remaining recognisably Ravensbourne.
EM What is the most crucial part of the creation process?
NB A great brief, thinking, talking, researching, drawing, starting again, collaborating, trust, building a relationship with your client, turning everything on its head, doing and selling. It’s all crucial.
EM It feels like no other solution could match the direct simplicity of the new TypoCircle logo. What was the process like of getting to that point?
NB The logo has been designed over the years by Peter Saville and Tim Fendley. We collaborated with Studio Sutherland and John Bateson to update it. We dropped the ‘circle,' Bruno Maag at Dalton Maag crafted it and your mind does the rest.
EM Lastly, how could an intern at NB Studio convince you to hire them?
NB Have talent. Be nice.
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