The Brand Identity

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Brian Roettinger on his design process, tendency to break rules and the advantage of books 


New additions to THE TEMPLATES: Billboard 006–015 and Museum Set are available now

Shop produces a premium and pure packaging system for German skincare company OM

Identity, Packaging, Print

Damien Berhelot and Nada Bennani combine to rebrand French menswear boutique Le Labo

Digital, Environment, Identity, Print

Greenspace’s custom ampersand for Pilbrow & Partners highlights the practice’s focus on collaboration

Identity, Print

North brands the Oslo art museum tailor-made for the work of ‘The Scream’ painter Edvard Munch

Digital, Environment, Identity, Print, Typeface

THE INBOX: Five new projects including Boetiek Vincent by Eye Studio

Digital, Environment, Identity, Packaging, Print

Daniel Carlsten creates an elegant identity system for Californian low-impact winery Sabelli-Frisch

Identity, Packaging, Print

Cam Norris and Lennard Kok link up to capture the romantic essence of Melbourne wine bar Essie

Identity, Print

Ragged Edge rebrands venture capital fund Northzone, taking cues from classic editorial design

Digital, Identity, Print