Turning a shopping errand into an experience: 6 identities that enhance physical retail spaces

In the post-COVID era, many physical stores have struggled to maintain their businesses. While providing experiences that respond to the convenience and allure of online marketplaces (their biggest competitors), retailers are choosing to evolve, and many brick-and-mortar locations are stepping up their game, carving out unique identities that set them apart. In the context of physical retail spaces, a brand’s identity is a blend of visual, emotional, and behavioural elements, encapsulating both its business and its spirit. The visual language – encompassing logos, colour schemes and typography – needs to work harmoniously with the look and feel of the interior design, culminating in a perfectly cohesive and synchronised brand experience for customers. For example, Koto’s identity for Boxy is simple yet powerful, mirroring the straightforward functionality of the unmanned mini supermarket. On the other end of the spectrum, Twoo and Manufatura’s identity for the Brazilian shopping centre Casapark champions bold shapes and colours, reflecting the enormity and character of the space. Along with these two projects, we’ve put together a list of other identities for physical stores for you to dig into. Happy browsing!

Boxy by Koto

Indigo by Wedge

Casapark by Twoo and Manufatura

Atrio by Stefanie Brückler

Heartland by Vanderbrand

Mayfield by Ashley Simonetto