Search — The Brand Identity

Moodley portray the soft, rounded properties of rubber in their technical identity for Meteor Group

Project

Moodley portray the soft, rounded properties of rubber in their technical identity for Meteor Group

UnitedUs subvert the bland image of frozen meals with their punchy identity for Farmyard Frozen

Project

UnitedUs subvert the bland image of frozen meals with their punchy identity for Farmyard Frozen

René Bieder on launching his typefaces independently and designing 14 families within two years

Interview

René Bieder on launching his typefaces independently and designing 14 families within two years

SOMETHING ELSE’s Lauren Gallagher on embracing the new and adapting to life’s unexpected hurdles

Interview

SOMETHING ELSE’s Lauren Gallagher on embracing the new and adapting to life’s unexpected hurdles

Project

Gabe Ferreira devises a coffee and code-inspired identity for coffee roasting software Palette

How&How bring character and comprehension to commerciality in Freetree’s playful identity system

Project

How&How bring character and comprehension to commerciality in Freetree’s playful identity system

‘I am Rives / Je suis Rives’: Arjowiggins collaborate with BVD to celebrate their French classic

Resource

‘I am Rives / Je suis Rives’: Arjowiggins collaborate with BVD to celebrate their French classic

We take a look back at Romie with Margot Lévêque, as she reflects on the serif’s long-awaited update

Typeface

We take a look back at Romie with Margot Lévêque, as she reflects on the serif’s long-awaited update

How to incorporate illustration into a branding project, with Olssøn Barbieri, OMSE and Decade

Insight

How to incorporate illustration into a branding project, with Olssøn Barbieri, OMSE and Decade

Studio Kiln’s vertical identity for Off The Wall champions the dance studio’s bravery and elegance

Project

Studio Kiln’s vertical identity for Off The Wall champions the dance studio’s bravery and elegance

Korak Studio’s punchy identity for DIG IN Art Diner takes inspiration from street art and graffiti

Project

Korak Studio’s punchy identity for DIG IN Art Diner takes inspiration from street art and graffiti

Decimal and Mediocre balance technicality and elegance across website-builder Vev’s fresh identity

Project

Decimal and Mediocre balance technicality and elegance across website-builder Vev’s fresh identity

Odd Hours reflect the character of Bar Rollins’ founders in the wine bar’s nostalgic identity

Project

Odd Hours reflect the character of Bar Rollins’ founders in the wine bar’s nostalgic identity

The Edit: five projects including Talia Cotton’s generative identity for Guilty by Association

Project

The Edit: five projects including Talia Cotton’s generative identity for Guilty by Association

The Edit: five projects including Mubien’s colourful identity system for San Diego’s The RaDD

Project

The Edit: five projects including Mubien’s colourful identity system for San Diego’s The RaDD

Studio Bruch on overcoming the key challenges they face as a small and independent design studio

Interview

Studio Bruch on overcoming the key challenges they face as a small and independent design studio

Decade’s reimagining of Maisonette’s identity opens us up to the joyful and playful world of kids

Project

Decade’s reimagining of Maisonette’s identity opens us up to the joyful and playful world of kids

The Edit: five projects including S&Co.’s tropical identity for Colombian coffee maker Tropicália

Project

The Edit: five projects including S&Co.’s tropical identity for Colombian coffee maker Tropicália

The Edit: five projects including NB Studio’s triumphant identity for Birmingham Royal Ballet

Project

The Edit: five projects including NB Studio’s triumphant identity for Birmingham Royal Ballet

Winter & Company launch more than 1,300 paper and packaging materials as downloadable 3D textures

Resource

Winter & Company launch more than 1,300 paper and packaging materials as downloadable 3D textures

The Designers: High Tide’s Elizabeth Goodspeed on collaboration, freelancing and design history

Interview

The Designers: High Tide’s Elizabeth Goodspeed on collaboration, freelancing and design history

Project

High Tide strive for simplicity and sincerity in their warming identity for juice brand Pressed

Maniac Studio’s colourful identity for Pez y Mar is a thoughtful evolution of what came before

Project

Maniac Studio’s colourful identity for Pez y Mar is a thoughtful evolution of what came before

The Edit: five projects including Pentagram’s inclusive identity for disability campaign #WeThe15

Project

The Edit: five projects including Pentagram’s inclusive identity for disability campaign #WeThe15

Codea Studio turn to Mallorca’s organic features and artistic legends for Guaret’s coarse identity

Project

Codea Studio turn to Mallorca’s organic features and artistic legends for Guaret’s coarse identity

Frost’s grotesk sans serif Blank builds upon modernist art galleries as a point of inspiration

Typeface

Frost’s grotesk sans serif Blank builds upon modernist art galleries as a point of inspiration

Marx Design combine edge with elegance for Tronque’s tactile, intimate and inclusive identity

Project

Marx Design combine edge with elegance for Tronque’s tactile, intimate and inclusive identity

Mother Design’s eccentric identity for Park Lane hotel sets the standard for NYC’s uptown luxury

Project

Mother Design’s eccentric identity for Park Lane hotel sets the standard for NYC’s uptown luxury

U.I.WD.’s confident identity for Hype Beachwear shows the strength of consistency and simplicity

Project

U.I.WD.’s confident identity for Hype Beachwear shows the strength of consistency and simplicity

Decade’s Grace Robinson-Leo and Rob Matthews on how they work with big brands as a small studio

Interview

Decade’s Grace Robinson-Leo and Rob Matthews on how they work with big brands as a small studio

Hugmun’s calligraphic identity for Mortar&Brick captures a tension between script and sans serif

Project

Hugmun’s calligraphic identity for Mortar&Brick captures a tension between script and sans serif

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Project

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Cat How on how How&How are reducing their environmental impact, and how everyone could do more

Interview

Cat How on how How&How are reducing their environmental impact, and how everyone could do more

The Edit: five projects including Carla Palette’s sophisticated identity for SOIL Skincare

Project

The Edit: five projects including Carla Palette’s sophisticated identity for SOIL Skincare

Tony and Inii King talk us through King & Partners’ journey from boutique studio to global agency

Interview

Tony and Inii King talk us through King & Partners’ journey from boutique studio to global agency

Grandson reinterpret Gaelic symbols in their locally-sourced identity for Irish taproom Mo Chara

Project

Grandson reinterpret Gaelic symbols in their locally-sourced identity for Irish taproom Mo Chara

Design, Diversity & Definitions: Tré Seals on inclusion and contrast within the creative industry

Insight

Design, Diversity & Definitions: Tré Seals on inclusion and contrast within the creative industry

Output’s identity for Alfred Landecker Foundation utilises typographic contrast and conflict

Project

Output’s identity for Alfred Landecker Foundation utilises typographic contrast and conflict

With You’s identity for Good Ways celebrates Australia’s native produce and traditional delis

Project

With You’s identity for Good Ways celebrates Australia’s native produce and traditional delis

A Friend of Mine’s retro identity for cushion company Hommey is huggable, friendly and welcoming

Project

A Friend of Mine’s retro identity for cushion company Hommey is huggable, friendly and welcoming