The Edit: five projects including Otherway’s colour-blocked brand for Farm Shop’s bountiful produce

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Otherway, a London and San Francisco-based studio, has joined forces with global art powerhouse Hauser & Wirth’s retail and hospitality team, Artfarm, to shape the brand for a shop “full of farmers, growers and makers.” The Farm Shop – based in the art gallery’s sprawling Durslade Farm complex in Somerset, which now also has a physical store in Mayfair, London – champions local entrepreneurs and promotes products crafted with ingredients harvested from their own farm and adjacent fields. The brand embraces simplicity and quality, with design decisions allowing form to follow function. The unique branding and packaging, characterised by a bold and enticing use of colour, pattern and type, has become a symbol for the brand, even being used to wrap the Mayfair store before its opening. Meanwhile, the digital output of the brand highlights the community involved in creating the products, placing product and provenance at the centre of the experience.

Raquel Pinto Studio, an international, multi-disciplinary practice, has crafted a distinct identity for A (Plus). Working at the intersection of digital and analogue, this New York-based media lab is revolutionising consumer experiences across diverse industries with cutting-edge technology and data-driven design, combining aspects of a venture fund and design studio. Its identity, anchored by parentheses, is a deliberate embodiment of the company’s ethos of inclusiveness. The striking logo is versatile, adeptly spotlighting the various elements that make up A (Plus), such as clients, team members, experience, ideas, and a whole lot of heart. Meanwhile, the sleek and minimalist black-and-white colour scheme further enables the identity to be seamlessly associated with a wide range of elements.

Borussia Dortmund, one of Germany’s most popular football clubs, has unveiled a brand evolution in collaboration with global agency DesignStudio. The rebranding merges the club’s history and tradition with its passion, intensity, and fighting spirit. The club’s new brand strategy amplifies its iconic ‘Black and Yellow’ community, symbolising unity and relentless determination. The visual system draws inspiration from one of BVB’s most iconic assets – the ‘Yellow Wall,’ a standing terrace which is a renowned feature of Borussia Dortmund’s Signal Iduna Park stadium. The 34º angle of the standing terrace informed the custom typeface suite made in collaboration with Blaze Type, featuring a “34º angle of attack.” DesignStudio’s rebranding efforts modernise BVB’s identity with a comprehensive system that can extend across various touchpoints to engage fans worldwide.

Infused with levity and personality, Mexico-based creative practice CON H Studio have realised a conceptual identity for VEO VEO, a personality-focused sunglasses company. The objective was to make VEO VEO a fun and personalised brand, emphasising that buying glasses does not need to be a dull experience. To achieve this, the team designed a range of emotive ‘googly eyes’ icons representing different moods and used them on various packaging boxes, allowing customers to choose the one that best reflects their personality. With cheeky illustrations superimposed onto portrait photography, the result is a playful and personalised shopping experience.

As part of her master’s degree final project, Barcelona-based Inês Durão has crafted an insightful exploration of the popular video game, Minecraft, “but with a twist.” Delving into the game’s potential as a tool for creative practice, the book (sparked by her research) draws attention to the artistic aspects of the game that provide a medium for visual and graphic creation. It also sheds light on the game’s lesser-known characteristics that might intrigue designers or artists. The project features interviews with Minecraft players from the art and design world, providing varied perspectives on the game’s creative uses. Case studies of projects utilising Minecraft as a tool for creation are also discussed. A host of graphic designers, including Mateo Bravo, David Quintanilla, BLÃO Studio, Cláudia Barros, Isabella Bilreiro, and Maria Chimeno, have contributed their designs to the book.