Search — The Brand Identity

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Resource

Keep it personal: 8 identities featuring custom typefaces from projects by Without, OKTO and Baillat

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Brilliant Planet’s identity by Wildish & Co. dispels the tired tropes of sustainability branding

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Sons & Daughters ID provide a charming identity for investment fund Junction with a Belgian twist

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

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The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

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I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Typeface

Hot Type capture the benefits of a bespoke brand typeface with their numbers-driven Sofascore Sans

FCKLCK rebrand design and innovation agency Equals Three with a strikingly simple modular system

Project

FCKLCK rebrand design and innovation agency Equals Three with a strikingly simple modular system

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Project

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Project

The strength of simplicity: Only’s identity for Beams uses type to unify community and culture

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays

Project

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

Interview

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

Friendly and future-facing: Bandit Design Group’s Boa identity aims to bring businesses together

Project

Friendly and future-facing: Bandit Design Group’s Boa identity aims to bring businesses together

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

Interview

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

Project

Shooters Vodka: how EO Space created a brand and packaging system to embody the college experience

Resource

7 identities that embody the edgy side of branding, with projects from DIA, Hayley Lim and more

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Rethink’s playful identity for the 2023 RGD Branding Awards takes the ® symbol to another level

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7 identities that capture the playful side of branding, with projects from How&How, Wedge and more

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How Max Hofert delivered a one-of-a-kind brand for a one-of-a-kind destination management company

XXIX’s elegant identity for Parafin addresses its dual audience of partners and small businesses

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XXIX’s elegant identity for Parafin addresses its dual audience of partners and small businesses

Project

Ali Hanson, Naresh Ramchandani and Opening Line bring Patch’s ‘Work Near Home’ vision to life

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“Illuminate your mind.” How newkid created the brand for Sol, the first immersive digital reader

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For the many: ANTI’s rigorous, generative identity system for Forskningsrådet unites 38 sub-brands

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“Start in motion and work back to static.” DIA create a generative system for tech start-up smlXL

The Edit: five projects including Studio Albin Holmqvist’s identity update for Spotify’s RapCaviar

Project

The Edit: five projects including Studio Albin Holmqvist’s identity update for Spotify’s RapCaviar

Monopo’s Renaissance-ready identity for Babette’s warmly welcomes a return to culinary indulgence

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Monopo’s Renaissance-ready identity for Babette’s warmly welcomes a return to culinary indulgence

Söderhavet capture the rich culture of Sweden’s Dalarna region with a bright and modular identity

Project

Söderhavet capture the rich culture of Sweden’s Dalarna region with a bright and modular identity

COLLINS’ bespoke typographic identity for Freeform acts as a reactive platform for unheard voices

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COLLINS’ bespoke typographic identity for Freeform acts as a reactive platform for unheard voices

How to disrupt Scandinavian bakery branding, with Carla Palette’s bombastic identity for REGGIE

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How to disrupt Scandinavian bakery branding, with Carla Palette’s bombastic identity for REGGIE

“Engage in work that aligns with your soul’s calling.” Kaam Kaaj on the shared joy of their practice

Interview

“Engage in work that aligns with your soul’s calling.” Kaam Kaaj on the shared joy of their practice

How to choose the right clients and projects for your studio, with IYA Studio’s Matt Cottis

Insight

How to choose the right clients and projects for your studio, with IYA Studio’s Matt Cottis

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Explosive and emotive: Landor & Fitch’s identity for Orchestra Sinfonica Di Milano is city-inspired

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Tick tock! newkid’s time-sensitive identity for 1HOUR–AFTER promotes the skincare brand’s urgency

How Wes Anderson inspired U.I.WD.’s vibrant rebrand of bi-coastal production company Caravan Club

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How Wes Anderson inspired U.I.WD.’s vibrant rebrand of bi-coastal production company Caravan Club

Collaborative in name and nature: London-based studio In-Col on the importance of other people

Interview

Collaborative in name and nature: London-based studio In-Col on the importance of other people

Project

How to reinvent the image of software development, with Control Studio’s identity for turntabl

KR8 introduce a Rorschach test-like pattern system across BEYA’s fluid, flexible identity system

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KR8 introduce a Rorschach test-like pattern system across BEYA’s fluid, flexible identity system

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Saint Urbain’s cinema-inspired, nostalgic brand for Can-Tini lives in its own eccentric 1960s space