Like Zingara’s drink lineup, Noramble’s identity for the soda aims to put a ‘zing’ in your step

In their quest to deliver vibrant, spontaneous, and zestful moments of joy and refreshment, the flavoured soda brand, Zingara, needed a unique, attention-grabbing identity that could hold its own on competitive retail shelves. To breathe life into their canned soda lineup, they reached out to UK-based packaging studio Noramble to design a captivating and distinctive look that would resonate through its product line.

In response, the team tapped into the essence of the brand’s vision – “Life’s Zingful Moments.” The final designs, characterised by bold colours, dynamic typography, and a distinctive retro style, encapsulate this promise of delight in every sip. Inspired by the mascots of some of the world’s most memorable brands, “Go Compare and Michelin, to name a few,” shares Founder Daniel Poll, Noramble incorporated playful fruit mascots to represent each flavour, creating an emotional connection with consumers.

For the wordmark, Noramble modified Natanael Gama’s Thrillers – slightly boldened for extra shelf impact. Complimenting this throughout the identity is Apex New in several weights. “We realised that the packaging could get quite busy,” Poll tells us, “with this in mind, we chose Apex New to help bring some legibility and calmness to the identity and packaging. After all, it needed to communicate key benefits within a few seconds on a shelf.”

Additionally, Noramble and Zingara’s team collaborated to refine and optimise design concepts. Through rapid prototyping, they experimented with a variety of visual and tactile elements for the packaging– treatments, finishes, and tactile embellishments – ensuring the product doesn’t merely exist, but commands visibility and engages consumers.

Noramble