Search — The Brand Identity

Interview

Presented by Brandpad: how to create a compelling case study, with Studio Dumbar and Studio Nari

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Interview

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

News

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

Project

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Sons & Daughters ID celebrate binary coding in their systematic identity for software company Inion

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Interview

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Project

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Project

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Resource

7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

Project

Designing for good: Gold Front’s transformative brand for Silo is worlds apart from the competition

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Project

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Project

Parker’s warm, workhorse brand for Myers & Briggs Foundation encourages us to understand ourselves

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Project

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Insight

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Resource

6 cultural, creative and charming identities for museums, featuring North, Base Design and more

Designing at the client’s pace: Heydays’ warm rebrand of Huddly validates patient creative process

Project

Designing at the client’s pace: Heydays’ warm rebrand of Huddly validates patient creative process

The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Project

The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Project

Bao buns and brand strategy: how How&How created Yum Bun’s undeniably joyous identity system

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Project

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Interview

Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Project

Lukas Diemling’s textural identity for Zion Wine is designed without ‘traditional’ brand components

DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy

Project

DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Project

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

Project

Hayley Lim’s StillBitter Lemonade Co. demonstrates how personal and philanthropic brands can be

The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum

Project

The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy

Insight

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy

Project

Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Interview

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Project

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Deux Huit Huit’s identity and packaging for crisps brand Miett celebrates Quebec with 70s nostalgia

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Project

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Project

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic