A kaleidoscope of joy: Yung Studio’s identity for Every Woman’s Marathon leads the way with colour

Every Woman’s Marathon, a US marathon designed by and for women, marks a new chapter in Milk Processor Education Program MilkPEP’s commitment to supporting women. The event – which will be held in Savannah, Georgia, in November 2024 – is inclusive, beginner-friendly, and attuned to the unique needs of women at every stage of their marathon journey. It’s not just about crossing the finish line; it’s about celebrating female strength and empowering every woman’s journey through the transformative power of community.

To design an identity that encapsulates this spirit, MilkPEP collaborated with California-based Yung Studio and international business agency, GALE. The result is an energising multicolour identity that mirrors the celebratory philosophy of the event. “The creator of Every Woman’s Marathon, MilkPEP, has sponsored everyday women runners at major US marathons in the past,” explains Founder & Creative Lead Melody Yung, adding that the sponsorship program is called 26.2 powered by Team Milk. “We have strategically carried over some of the visual elements including the typeface and core colours from the 26.2 Team Milk brand to strengthen the connection since they already have over 22,000 members in the community.”

For instance, the LL Supreme font family borrowed from the brand is used throughout the identity, presenting a “tougher, crisper and more geometric” take on the classic typeface Futura, allowing the brand to speak with confidence and clarity. The wordmark is set in a slightly modified version of LL Supreme. As the three words are stacked and slanted to mirror a flag-like shape, the characters and spacing are as optically balanced and made as legible as possible for all types of implementations like event signages, digital, and printed swag.

“Unity is the foundation of our identity,” Yung tells us, highlighting the themes of community and togetherness throughout all elements of the visual language. With the goal of uplifting and inspiring those who might usually be intimidated by these running distances, the broad range of colours in the gradient system — which hark back to 26.2 Team Milks’ core colours — represent different archetypes of runners, such as “The Moms, The Barefoot Runners, The Newbies, The Walkers, The Easy Runners, and The Celebrators.”

The identity employs gradients and paths metaphorically, and when paired with a dynamic colour palette, it vividly portrays the energy and festivity of the event. Moreover, the ‘blur’ effect, achieved through gradient paths, mimics the exhilarating sensory blur experienced during running, as the world whizzes past you. Ultimately, the brand’s emblem stands as a powerful symbol of unity between Every Woman’s Marathon and Milk’s sponsorship. Radiating with vibrant gradients, it captures the sheer energy and jubilant celebration that comes to life when we stand together.

Please note that all collateral designs for this project are for proof of concept only. The final applications are still in the works.

Yung Studio

Every Woman’s Marathon