Search — The Brand Identity

PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

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PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

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The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

Interview

The joy of building ‘smile in the mind’ obstacles, with OKOK Services’ My Kim Bui and Faris Kassim

Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

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Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

Mast’s identity for Coho represents the organisation’s core beliefs: Earth, delta and migration

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Mast’s identity for Coho represents the organisation’s core beliefs: Earth, delta and migration

How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm

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How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm

Mauricio Garza’s composed, horror vacui-embracing identity for Ardo is both eccentric and accessible

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Mauricio Garza’s composed, horror vacui-embracing identity for Ardo is both eccentric and accessible

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Decade’s identity for Playboy turns it from notorious editorial platform to digital consumer brand

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

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Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

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Studio Foss capture the flow of music in their identity for electronic instrument company UDO

Erik Herrström’s identity for Whitney Houston provides space for her iconic history and legacy

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Erik Herrström’s identity for Whitney Houston provides space for her iconic history and legacy

Human After All channel commonplace iconography in Common Power’s electric, impactful identity

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Human After All channel commonplace iconography in Common Power’s electric, impactful identity

TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy

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TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy

The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival

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The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival

Studio8585’s identity for The Pavilia Farm finds tonal symmetry in practicality and painting

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Studio8585’s identity for The Pavilia Farm finds tonal symmetry in practicality and painting

Studio Sly’s kinetic identity for AccountArts reflects its fluid practice and professionalism

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Studio Sly’s kinetic identity for AccountArts reflects its fluid practice and professionalism

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Interview

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

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Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

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Moscow Mule create a dreamy identity for KISKIS, conveying the homeware brand’s tactile delights

Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

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Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

Project

DutchScot’s kinetic identity for The Future Factory typifies its contrast to traditional business

Interview

Ribant Creative Office’s Kyle Ribant on the fun, freedom and flexibility of going your own way

Tinge “make a cosy woodside cabin sing” with their warm identity for Bolimówek’s ‘Home for Rent’

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Tinge “make a cosy woodside cabin sing” with their warm identity for Bolimówek’s ‘Home for Rent’

Balance, ballet, and the buzz of the city; we discuss the launch of MISKA STUDIO with Elena Miska

Interview

Balance, ballet, and the buzz of the city; we discuss the launch of MISKA STUDIO with Elena Miska

Fold7 echo the modularity of NEARCON 2022’s content across the event’s pulsating identity system

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Fold7 echo the modularity of NEARCON 2022’s content across the event’s pulsating identity system

Office of Overview on why tearing up the agency rule book lets them set a new, meaningful direction

Interview

Office of Overview on why tearing up the agency rule book lets them set a new, meaningful direction

Project

Hugmun’s calligraphic identity for EnKo Beauty reflects the artistry of founder Caylin McDonie

New Studio’s identity for digital bank Good Money avoids any association with high-street banking

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New Studio’s identity for digital bank Good Money avoids any association with high-street banking

The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

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The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

Justified Studio create the identity for accessible social media and digital art marketplace XVERSO

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Justified Studio create the identity for accessible social media and digital art marketplace XVERSO

Interview

Hype Type on their bold new website, living in LA, and working with huge clients as a small studio

Koto and The Washington Post’s vibrant campaign for Well+Being raises life’s overwhelming questions

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Koto and The Washington Post’s vibrant campaign for Well+Being raises life’s overwhelming questions

GrandArmy reflect Analog:Shift’s horological passion in the watch seller’s multi-faceted identity

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GrandArmy reflect Analog:Shift’s horological passion in the watch seller’s multi-faceted identity

OKTO’s sleek and simple identity for AI company Depict challenges the typical look of SaaS brands

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OKTO’s sleek and simple identity for AI company Depict challenges the typical look of SaaS brands

The Made Shop embrace the concept of wabi-sabi in their modular identity for Moxie Coffee Company

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The Made Shop embrace the concept of wabi-sabi in their modular identity for Moxie Coffee Company

The Freelancers: Dom Edwards on launching The Arena alongside his own freelance design practice

Interview

The Freelancers: Dom Edwards on launching The Arena alongside his own freelance design practice

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Michele Verze’s revamp for Bigger Burgers brings fun and flavour to the Verona restaurant brand

Studio Kiln’s identity for storytelling platform Alexander balances playfulness with maturity

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Studio Kiln’s identity for storytelling platform Alexander balances playfulness with maturity

Interview

Motto®’s Sunny Bonnell on their new brand, doing big things and helping leaders craft their vision

Regular Practice express the lighthearted side of language learning in their identity for Howie

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Regular Practice express the lighthearted side of language learning in their identity for Howie