Search — The Brand Identity

How to design an eye-catching magazine cover, with David McKendrick and Studio Ground Floor

Insight

How to design an eye-catching magazine cover, with David McKendrick and Studio Ground Floor

Koto let Boxy’s name do the talking with a fitting new look for the French automated supermarket

Project

Koto let Boxy’s name do the talking with a fitting new look for the French automated supermarket

PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

Project

PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

Project

The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

Interview

The joy of building ‘smile in the mind’ obstacles, with OKOK Services’ My Kim Bui and Faris Kassim

Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

Project

Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

Resource

Brandpad’s Bespoke plan is the ultimate, custom host for your brands, clients and their guidelines

Project

Clairoux Studio’s organic identity for Canevas effortlessly combines colour, shape and system

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Project

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Human After All channel commonplace iconography in Common Power’s electric, impactful identity

Project

Human After All channel commonplace iconography in Common Power’s electric, impactful identity

TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy

Project

TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy

Badal Patel brings a ‘soft squishiness’ to Riven, embracing the potential for play in wellness

Project

Badal Patel brings a ‘soft squishiness’ to Riven, embracing the potential for play in wellness

Studio Sly’s kinetic identity for AccountArts reflects its fluid practice and professionalism

Project

Studio Sly’s kinetic identity for AccountArts reflects its fluid practice and professionalism

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Interview

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

Project

Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

Project

Moscow Mule create a dreamy identity for KISKIS, conveying the homeware brand’s tactile delights

Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

Project

Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

Project

DutchScot’s kinetic identity for The Future Factory typifies its contrast to traditional business

Interview

Ribant Creative Office’s Kyle Ribant on the fun, freedom and flexibility of going your own way

Balance, ballet, and the buzz of the city; we discuss the launch of MISKA STUDIO with Elena Miska

Interview

Balance, ballet, and the buzz of the city; we discuss the launch of MISKA STUDIO with Elena Miska

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Project

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Office of Overview on why tearing up the agency rule book lets them set a new, meaningful direction

Interview

Office of Overview on why tearing up the agency rule book lets them set a new, meaningful direction

New Studio’s identity for digital bank Good Money avoids any association with high-street banking

Project

New Studio’s identity for digital bank Good Money avoids any association with high-street banking

The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

Project

The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

Interview

Hype Type on their bold new website, living in LA, and working with huge clients as a small studio

Koto and The Washington Post’s vibrant campaign for Well+Being raises life’s overwhelming questions

Project

Koto and The Washington Post’s vibrant campaign for Well+Being raises life’s overwhelming questions

Project

Michele Verze’s revamp for Bigger Burgers brings fun and flavour to the Verona restaurant brand

Studio Kiln’s identity for storytelling platform Alexander balances playfulness with maturity

Project

Studio Kiln’s identity for storytelling platform Alexander balances playfulness with maturity

Regular Practice express the lighthearted side of language learning in their identity for Howie

Project

Regular Practice express the lighthearted side of language learning in their identity for Howie

The Edit: five projects including Meat Studio’s 8-bit identity for Beijing convenience store Gogo

Project

The Edit: five projects including Meat Studio’s 8-bit identity for Beijing convenience store Gogo

Astrid Stavro on joining the COLLINS family and the exciting challenges her new role will bring

Interview

Astrid Stavro on joining the COLLINS family and the exciting challenges her new role will bring

Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work

Interview

Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work

Colophon Foundry’s Mabry specimen explores the balance between work, life, business and pleasure

Store

Colophon Foundry’s Mabry specimen explores the balance between work, life, business and pleasure

Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work

Interview

Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work

25AH’s tactile identity for Italiano shapes a satisfying world for the restaurant to inhabit

Project

25AH’s tactile identity for Italiano shapes a satisfying world for the restaurant to inhabit

CENTRAL’s community-focused identity for Barón Camarón is about eating well and having a good time

Project

CENTRAL’s community-focused identity for Barón Camarón is about eating well and having a good time

Studio Thomas on settling into new spaces, working flexibly and their side project Guest Editions

Interview

Studio Thomas on settling into new spaces, working flexibly and their side project Guest Editions

The newspaper specimen for Tomato Grotesk celebrates its bold, playful and geometric personality

Store

The newspaper specimen for Tomato Grotesk celebrates its bold, playful and geometric personality

The Designers: Mother Design’s Morgan Smith on finding design through Tumblr and moving to New York

Interview

The Designers: Mother Design’s Morgan Smith on finding design through Tumblr and moving to New York

Heydays and Goods highlight Plateful’s love for the planet, food and people in its sincere identity

Project

Heydays and Goods highlight Plateful’s love for the planet, food and people in its sincere identity