Search — The Brand Identity

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Interview

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Letterform Variations explores the infinite possibilities of grid-based letterform construction

Store

Letterform Variations explores the infinite possibilities of grid-based letterform construction

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Project

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

How Daly are reinventing PR: we talk to the comms+ agency about their innovative new approach

Interview

How Daly are reinventing PR: we talk to the comms+ agency about their innovative new approach

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Interview

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

News

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

Project

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

TYPEONE Issue Two explores the forward-thinking methods behind the world of kinetic typography

Store

TYPEONE Issue Two explores the forward-thinking methods behind the world of kinetic typography

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Resource

7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Project

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Insight

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Resource

6 cultural, creative and charming identities for museums, featuring North, Base Design and more

Project

Bao buns and brand strategy: how How&How created Yum Bun’s undeniably joyous identity system

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Project

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Interview

Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Store

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Project

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

Project

How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

Typeface

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Project

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Project

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

Project

Hayley Lim’s StillBitter Lemonade Co. demonstrates how personal and philanthropic brands can be

Project

Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Interview

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Project

PORTO ROCHA’s vibrant identity for Netflix is a Joke: The Festival is a deliberate laughingstock

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Project

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Home is where the heart is: TUK champion family, authenticity and simplicity in Papabou’s identity

Project

Home is where the heart is: TUK champion family, authenticity and simplicity in Papabou’s identity

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Project

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Project

Deux Huit Huit’s identity and packaging for crisps brand Miett celebrates Quebec with 70s nostalgia

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Project

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Project

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Project

Pol Solsona Studio’s dynamic identity for music festival Embassa’t pushes the QR code to its limit