Search — The Brand Identity

Interview

Presented by Brandpad: how to create a compelling case study, with Studio Dumbar and Studio Nari

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Interview

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

News

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

Interview

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Project

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

Communication in our digital, remote world, with Alright Studio, B&B Studio and Happening Studio

Insight

Communication in our digital, remote world, with Alright Studio, B&B Studio and Happening Studio

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Project

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Project

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Project

Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Resource

7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Resource

6 cultural, creative and charming identities for museums, featuring North, Base Design and more

Project

Globular and modular: Snøhetta’s generative identity for Recreate explores its innovative character

Interview

Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

Project

How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Project

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

Resource

Corebook°Ai is a game changer for brand guidelines; removing the tedious tasks from the process

Vedros Studio on working remotely, globally, and the abundant creative inspiration of travelling

Interview

Vedros Studio on working remotely, globally, and the abundant creative inspiration of travelling

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy

Insight

How should designers and studios approach their own marketing? We spoke to Socio and Company Policy

Project

Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

Project

Klutch Studio’s fluid identity for AFK shows how a system can functionally flex across a brand

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Project

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Company Policy embrace new creative territories across Newland’s bold and playful identity system

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights

Interview

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Project

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Project

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Is pitching good or bad for the design industry? We hear the thoughts of Base Design and Nihilo

Insight

Is pitching good or bad for the design industry? We hear the thoughts of Base Design and Nihilo

Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

Project

Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

Project

Alli Berk delivers a jazzy identity for cocktail brand Citro that is sure to stand out on shelves

Two Times Elliott celebrate the discontinued one-pound note with their very own studio currency

Insight

Two Times Elliott celebrate the discontinued one-pound note with their very own studio currency

Interview

“The people are more important than the work.” Alright Studio’s recipe for happiness and success