Search — The Brand Identity

From the Store: a collection of contemporary type design, Vignelli's NYC Standards Manual and more

Store

From the Store: a collection of contemporary type design, Vignelli's NYC Standards Manual and more

Project

Whitman Emorson position Jems as the condom brand for all with a bright, bold and playful identity

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Project

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Pràctica’s loud identity for Santo Cielo celebrates the character and vibrancy of Spanish cuisine

Project

Pràctica’s loud identity for Santo Cielo celebrates the character and vibrancy of Spanish cuisine

Cat How on how How & How are reducing their environmental impact, and how everyone could do more

Interview

Cat How on how How & How are reducing their environmental impact, and how everyone could do more

Vanderbrand devise a colourful and characterful identity for property improvement service Bidmii

Project

Vanderbrand devise a colourful and characterful identity for property improvement service Bidmii

Universal Favourite’s warm and compassionate identity for LBDO represents sexual individuality

Project

Universal Favourite’s warm and compassionate identity for LBDO represents sexual individuality

Bielke & Yang’s playful identity for Atelier aims to “destigmatise the idea of purchasing art”

Project

Bielke & Yang’s playful identity for Atelier aims to “destigmatise the idea of purchasing art”

Order’s identity for research-collecting browser assistant Heyday offers a friendly helping hand

Project

Order’s identity for research-collecting browser assistant Heyday offers a friendly helping hand

Campbell Hay revitalise London’s Islington Design District with an elegant, supportive identity

Project

Campbell Hay revitalise London’s Islington Design District with an elegant, supportive identity

Ritesh Gupta details what it’s like to work client-side and how he learnt to love public speaking

Interview

Ritesh Gupta details what it’s like to work client-side and how he learnt to love public speaking

PARSONS’ bold identity for HERO aims to capture the conversation between consumer and company

Project

PARSONS’ bold identity for HERO aims to capture the conversation between consumer and company

NEW STANDARD.S’ Maximilian Mauracher on pushing creativity in the fight against climate change

Interview

NEW STANDARD.S’ Maximilian Mauracher on pushing creativity in the fight against climate change

A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes

Project

A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes

Grávita’s rhythmic identity for Madrid’s Orchestra Kitchen finds its inspiration in melody

Project

Grávita’s rhythmic identity for Madrid’s Orchestra Kitchen finds its inspiration in melody

New Association’s identity for Column A gives precedent to its products and thrives in simplicity

Project

New Association’s identity for Column A gives precedent to its products and thrives in simplicity

Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste

Project

Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste

Studio Sly’s identity for Antoinette Ferwerda expresses her growth from artist to gallery owner

Project

Studio Sly’s identity for Antoinette Ferwerda expresses her growth from artist to gallery owner

Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City

Project

Ward Heirwegh makes reference to religion in his flexible identity system for Kunsthal Extra City

Some Days’ Steve Reinmuth on embracing remote work, staying small and pushing positive messages

Interview

Some Days’ Steve Reinmuth on embracing remote work, staying small and pushing positive messages

AREA 17’s identity for National Gallery of Canada represents their move towards decolonisation

Project

AREA 17’s identity for National Gallery of Canada represents their move towards decolonisation

Anagram’s identity for Hoxton Campus reflects the London workspace’s flexibility and history

Project

Anagram’s identity for Hoxton Campus reflects the London workspace’s flexibility and history

TRY Design create a psychedelic identity for sustainable Asian-Scandinavian restaurant Tunco

Project

TRY Design create a psychedelic identity for sustainable Asian-Scandinavian restaurant Tunco

Public Address on the importance of collaboration and the challenges of running a small studio

Interview

Public Address on the importance of collaboration and the challenges of running a small studio

Seachange’s Amanda Gaskin on finding a work-life balance, growing her team and learning to say no

Interview

Seachange’s Amanda Gaskin on finding a work-life balance, growing her team and learning to say no

Studio Bergini’s type-led identity for LCBA references the bookbinding studio’s historic location

Project

Studio Bergini’s type-led identity for LCBA references the bookbinding studio’s historic location

Project

SKINN provide a blank canvas for expression and experimentation with canned water brand SAVEME

The Edit: five projects including VEDIA DESIGN and Antton Ugarte's identity for Digerolamo

Project

The Edit: five projects including VEDIA DESIGN and Antton Ugarte's identity for Digerolamo

Campbell Hay collaborate with The Art of Ping Pong on a series of dynamic, typographic tables

Project

Campbell Hay collaborate with The Art of Ping Pong on a series of dynamic, typographic tables

Houston Group’s identity for Sydney’s Oxford & Foley focuses on colourful, typographic contrast

Project

Houston Group’s identity for Sydney’s Oxford & Foley focuses on colourful, typographic contrast

PLACARD enlists 17 studios to design posters in celebration and support of London’s Rio Cinema

News

PLACARD enlists 17 studios to design posters in celebration and support of London’s Rio Cinema

Tim Semple Studio on not claiming to be the best and learning to “jump off the perfectionist bus”

Interview

Tim Semple Studio on not claiming to be the best and learning to “jump off the perfectionist bus”

The Designers: Koto’s Arthur Foliard on accepting his flaws, curiosity and why he loves London

Interview

The Designers: Koto’s Arthur Foliard on accepting his flaws, curiosity and why he loves London

Moscow Mule on staying small, remote working and what they’d change about the design industry

Interview

Moscow Mule on staying small, remote working and what they’d change about the design industry

Erik Herrström’s bespoke lettering for Danish band AYA MAI balances excitability and pragmatism

Project

Erik Herrström’s bespoke lettering for Danish band AYA MAI balances excitability and pragmatism

Mek’s Mirella Arapian on the graphic design industry’s role in the fight against climate change

Interview

Mek’s Mirella Arapian on the graphic design industry’s role in the fight against climate change

How & How bring tranquillity to trading with their identity for global ETF platform Trackinsight

Project

How & How bring tranquillity to trading with their identity for global ETF platform Trackinsight

Publishing, Print & Purpose: what will the future of book and magazine design look like?

Insight

Publishing, Print & Purpose: what will the future of book and magazine design look like?

PORTO ROCHA devise a maximalist, vibrant and unpredictable identity for Netflix Brazil’s Tudum

Project

PORTO ROCHA devise a maximalist, vibrant and unpredictable identity for Netflix Brazil’s Tudum

The Edit: five new projects including Bless by Studio Miles

Project

The Edit: five new projects including Bless by Studio Miles