Search — The Brand Identity

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Interview

Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

Project

Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema

Resource

Keep it personal: 8 identities featuring custom typefaces from projects by Without, OKTO and Baillat

Interview

Helen Rabbitte on embracing the line between art and design in her work for the music industry

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

Project

From ethereal illustrations to dazzling diamonds, Mythology’s brand for Half Magic is spellbinding

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Insight

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Project

I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Store

From typefaces to tickets: 13 limited edition posters designed by CoType Foundry and Mash Creative

Project

Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

Resource

15 varied and versatile business card designs: from brands created by MAUD, Parker, DIA and more

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Project

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Resource

6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

Forma Icons’ Josep Duran on the stages, rules and secrets behind successful iconography design

Interview

Forma Icons’ Josep Duran on the stages, rules and secrets behind successful iconography design

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

Interview

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister

Project

The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

Interview

IYA Studio on their new website, finding a home in Deptford, and creating meaningful connections

Project

GrandArmy’s identity for psychedelics brand Numinus references sacred geometry and the golden ratio

Interview

Presented by Brandpad: how to make a brand not boring, with thoughts from Heydays and Wedge

Interview

“More established than a freelancer but more nimble than a traditional agency.” Introducing Two Are

Resource

7 identities that capture the playful side of branding, with projects from How&How, Wedge and more

DutchScot’s identity for Soho’s Sucre restaurant celebrates the migrant legacy of its founding

Project

DutchScot’s identity for Soho’s Sucre restaurant celebrates the migrant legacy of its founding

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

Project

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

A tool for outstanding websites: Readymag’s CEO on the journey from start-up to sustainable business

Resource

A tool for outstanding websites: Readymag’s CEO on the journey from start-up to sustainable business

Project

Ali Hanson, Naresh Ramchandani and Opening Line bring Patch’s ‘Work Near Home’ vision to life

Project

For the many: ANTI’s rigorous, generative identity system for Forskningsrådet unites 38 sub-brands

Project

“Start in motion and work back to static.” DIA create a generative system for tech start-up smlXL

Big ideas: 4 key publications reflecting the complex reality of graphic design in the world today

Resource

Big ideas: 4 key publications reflecting the complex reality of graphic design in the world today

“Design for B2B SaaS doesn’t have to be boring.” Exploring Standard Projects’ identity for DevRev

Project

“Design for B2B SaaS doesn’t have to be boring.” Exploring Standard Projects’ identity for DevRev

Project

Putting the pin in Pinterest: how DIA brought a bespoke motion system to the inspiration platform

Project

IYA’s bright identity for KINTENT reflects the impact-driven mission of the production studio

Sun, sea, and studio milestones: Studio Kiln on navigating their first year as a creative business

Interview

Sun, sea, and studio milestones: Studio Kiln on navigating their first year as a creative business

COLLINS’ bespoke typographic identity for Freeform acts as a reactive platform for unheard voices

Project

COLLINS’ bespoke typographic identity for Freeform acts as a reactive platform for unheard voices

The Process: our very first book of unseen branding concepts, ideas and sketches is back in stock!

Store

The Process: our very first book of unseen branding concepts, ideas and sketches is back in stock!

David Tanguy details how creatives can improve their business skills with his Studio Focus programme

Interview

David Tanguy details how creatives can improve their business skills with his Studio Focus programme

Project

Putting the concept first: Systems Studio’s identity for SAATU puts sound design front and centre