Search — The Brand Identity

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Interview

“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Resource

7 identities for fresh and future-forward clothing brands, featuring Moodley, Too Gallus and Decade

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

Project

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

News

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

Interview

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Project

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Joshua Breidenbach on 10 years of Rice Studios and how they’re setting their sights on the future

Interview

Joshua Breidenbach on 10 years of Rice Studios and how they’re setting their sights on the future

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

Project

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Interview

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

The emblem of Europe: discover the 150 designs that were rejected for the iconic European flag

Store

The emblem of Europe: discover the 150 designs that were rejected for the iconic European flag

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Sons & Daughters ID celebrate binary coding in their systematic identity for software company Inion

Project

Serviceplan Innovation and Workbyworks’ compelling WASTECARE brand challenges the textile industry

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Interview

“I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

News

Fiasco Design’s Open Internship programme returns for 2023, setting the precedent for inclusivity

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

The Freelancers: Whitney Badge details the inspirations and insights behind her creative practice

Interview

The Freelancers: Whitney Badge details the inspirations and insights behind her creative practice

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

Project

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Project

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Resource

8 restaurant identities that put the fine in fine dining, featuring Saint Urbain, Dennis and more

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Project

The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

Project

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

The Process Four takes an inside look into the creative process of our favourite design studios

Store

The Process Four takes an inside look into the creative process of our favourite design studios

Project

Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

Interview

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

Resource

7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Project

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Haritos Constantinos’ Showz identity champions the agency’s digital and physical interconnectedness

Project

Haritos Constantinos’ Showz identity champions the agency’s digital and physical interconnectedness

Project

Parker’s warm, workhorse brand for Myers & Briggs Foundation encourages us to understand ourselves

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Project

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Project

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio

Insight

Remote or in the studio, what’s better? We asked Alright Studio, B&B Studio and Happening Studio