Search — The Brand Identity

Project

Moscow Mule’s vibrant identity for skincare brand Superbanka is fuelled by the energy of sport

The Freelancers: Leonhard Laupichler on his time at Bureau Borsche and embracing freelancing

Interview

The Freelancers: Leonhard Laupichler on his time at Bureau Borsche and embracing freelancing

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Interview

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Resource

We’re loving it: 8 attention-grabbing logos for food brands featuring Maniac Studio, SCCO and more

Project

How to revitalise and unify a public broadcasting service brand: with Hymn’s bold redesign of RTS

Resource

Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Interview

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Project

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Interview

Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

Koto’s Arthur Foliard brings his signature illustration style to our exclusive Giclée poster series

Store

Koto’s Arthur Foliard brings his signature illustration style to our exclusive Giclée poster series

Project

Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema

Resource

Keep it personal: 8 identities featuring custom typefaces from projects by Without, OKTO and Baillat

Project

Brilliant Planet’s identity by Wildish & Co. dispels the tired tropes of sustainability branding

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

Project

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

Interview

Helen Rabbitte on embracing the line between art and design in her work for the music industry

Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

Store

Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

Interview

“The best results arrive from solid and trustful relationships.” Atelier Dyakova on brand building

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Project

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

Tranquillity base: Analogue’s stark identity for Maven 11 brings a sense of calm to cryptocurrency

Project

Tranquillity base: Analogue’s stark identity for Maven 11 brings a sense of calm to cryptocurrency

Project

Mucho’s graphic identity for SalesWings playfully combines people, jigsaws and contrasting colours

The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut

Store

The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut

Project

Sons & Daughters ID provide a charming identity for investment fund Junction with a Belgian twist

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Insight

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Project

I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Project

Sharp and strong: how Peach Blossom delivered a no-fuss identity for fragrance brand TEKES

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Typeface

Hot Type capture the benefits of a bespoke brand typeface with their numbers-driven Sofascore Sans

Store

From typefaces to tickets: 13 limited edition posters designed by CoType Foundry and Mash Creative

Project

Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

Resource

15 varied and versatile business card designs: from brands created by MAUD, Parker, DIA and more

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Project

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Resource

6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

The Time Spent Thinking Poster by Sylvan Hillebrand is one for the designers and the lovers

Store

The Time Spent Thinking Poster by Sylvan Hillebrand is one for the designers and the lovers

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

Store

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

Project

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

Project

Bakken & Bæck combine nature and tech in their clean identity for climate start-up Carbo Culture

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory

Project

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory