Search — The Brand Identity

Koto let Boxy’s name do the talking with a fitting new look for the French automated supermarket

Project

Koto let Boxy’s name do the talking with a fitting new look for the French automated supermarket

The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

Project

The Edit: five projects including Antonio Golia’s rebellious identity for Monda’s Fast Pizza in NYC

Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

Project

Brooklyn Design Services bring a vibrant, cheerful name and identity to NYC-based Souper Duper

How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm

Project

How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm

Project

Decade’s identity for Playboy turns it from notorious editorial platform to digital consumer brand

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Project

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Project

Studio Foss capture the flow of music in their identity for electronic instrument company UDO

Badal Patel brings a ‘soft squishiness’ to Riven, embracing the potential for play in wellness

Project

Badal Patel brings a ‘soft squishiness’ to Riven, embracing the potential for play in wellness

Studio8585’s identity for The Pavilia Farm finds tonal symmetry in practicality and painting

Project

Studio8585’s identity for The Pavilia Farm finds tonal symmetry in practicality and painting

Chai Kunpeng’s identity for Quadraft Brewing brings rigour and roughness to the organic beer scene

Project

Chai Kunpeng’s identity for Quadraft Brewing brings rigour and roughness to the organic beer scene

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Interview

Janny Ji on working with both graphic design and illustration, and honing her skills at Pentagram

Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

Project

Fred Trevor’s zesty identity for Loah Beer Co. embraces an optimistic, low-alcohol perspective

Project

Moscow Mule create a dreamy identity for KISKIS, conveying the homeware brand’s tactile delights

Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

Project

Coast go full circle, turning NFT cans into reality for digital and physical brewery WAGMI Beer

Tinge “make a cosy woodside cabin sing” with their warm identity for Bolimówek’s ‘Home for Rent’

Project

Tinge “make a cosy woodside cabin sing” with their warm identity for Bolimówek’s ‘Home for Rent’

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Project

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Project

Hugmun’s calligraphic identity for EnKo Beauty reflects the artistry of founder Caylin McDonie

The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

Project

The Edit: five projects including Pentagram’s identity system for the Shakespeare Theatre Company

Interview

Hype Type on their bold new website, living in LA, and working with huge clients as a small studio

Field of Play’s identity for Puresport communicates its benefits in wellness and performance

Project

Field of Play’s identity for Puresport communicates its benefits in wellness and performance

GrandArmy reflect Analog:Shift’s horological passion in the watch seller’s multi-faceted identity

Project

GrandArmy reflect Analog:Shift’s horological passion in the watch seller’s multi-faceted identity

The Made Shop embrace the concept of wabi-sabi in their modular identity for Moxie Coffee Company

Project

The Made Shop embrace the concept of wabi-sabi in their modular identity for Moxie Coffee Company

Project

Michele Verze’s revamp for Bigger Burgers brings fun and flavour to the Verona restaurant brand

Interview

“The first few years are beautiful chaos.” View Source on the realities of building a design agency

Andrés Higueros’ Mayan-influenced, futurist-flavoured identity for Mesobis tells a striking story

Project

Andrés Higueros’ Mayan-influenced, futurist-flavoured identity for Mesobis tells a striking story

How to approach new clients, with help from creative trio; Holiday, SOMETHING ELSE and Combination

Insight

How to approach new clients, with help from creative trio; Holiday, SOMETHING ELSE and Combination

MOUTHWASH Studio’s serene, considerate identity for Air Company captures a precise and ambient tone

Project

MOUTHWASH Studio’s serene, considerate identity for Air Company captures a precise and ambient tone

Mirage clarify Rouvia’s complex offering through the simplification of roads, rails and waterways

Project

Mirage clarify Rouvia’s complex offering through the simplification of roads, rails and waterways

Maniac Studio embody the mystical legacy of mezcal in Ancestro’s timeless, restrained identity

Project

Maniac Studio embody the mystical legacy of mezcal in Ancestro’s timeless, restrained identity

The Freelancers: Natalee Ranii-Dropcho on realising her niche, hiking mountains and staying curious

Interview

The Freelancers: Natalee Ranii-Dropcho on realising her niche, hiking mountains and staying curious

The Edit: five projects including Meat Studio’s 8-bit identity for Beijing convenience store Gogo

Project

The Edit: five projects including Meat Studio’s 8-bit identity for Beijing convenience store Gogo

Wedge’s work for Canada Dry brings a respectful refresh to the ginger ale’s 130-year-old legacy

Project

Wedge’s work for Canada Dry brings a respectful refresh to the ginger ale’s 130-year-old legacy

Astrid Stavro on joining the COLLINS family and the exciting challenges her new role will bring

Interview

Astrid Stavro on joining the COLLINS family and the exciting challenges her new role will bring

Major Studio indulge in warm, opulent type to align XOV Cookies with its luxury, free-from status

Project

Major Studio indulge in warm, opulent type to align XOV Cookies with its luxury, free-from status

Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work

Interview

Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work

Project

Platform’s flavoursome, divergent brand for Zi Sweet revels in its classic/contemporary contrast

Project

BVD’s decluttered identity refresh for smartwater brings clarity to the premium bottled water brand

Resoluut’s calm and collected identity for TimeMoto embraces the clarity of Dieter Rams’ philosophy

Project

Resoluut’s calm and collected identity for TimeMoto embraces the clarity of Dieter Rams’ philosophy

Nihilo’s contrasting identity and bottle for Casa Malka shapes a world between rawness and royalty

Project

Nihilo’s contrasting identity and bottle for Casa Malka shapes a world between rawness and royalty

Project

Javas Lehn Studio brand The Twenty Two, reflecting its contrast of legacy and contemporary features