Search — The Brand Identity

Badal Patel on running a business, work-life balance and finding inspiration in her upbringing

Interview

Badal Patel on running a business, work-life balance and finding inspiration in her upbringing

Project

Whitman Emorson position Jems as the condom brand for all with a bright, bold and playful identity

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Project

Decade’s thoughtful identity for Soft Services gives each skincare product its own visual world

Pràctica’s loud identity for Santo Cielo celebrates the character and vibrancy of Spanish cuisine

Project

Pràctica’s loud identity for Santo Cielo celebrates the character and vibrancy of Spanish cuisine

Accompany’s eclectic identity for Australian Ethical brings positivity to sustainable investing

Project

Accompany’s eclectic identity for Australian Ethical brings positivity to sustainable investing

Universal Favourite’s warm and compassionate identity for LBDO represents sexual individuality

Project

Universal Favourite’s warm and compassionate identity for LBDO represents sexual individuality

The Edit: five projects including Carla Palette’s sophisticated identity for SOIL Skincare

Project

The Edit: five projects including Carla Palette’s sophisticated identity for SOIL Skincare

Regular Practice on new ideas, new approaches and the thinking behind their elegant new website

Interview

Regular Practice on new ideas, new approaches and the thinking behind their elegant new website

Gusmanson’s charming identity for Odilia balances expressive colour with typographic elegance

Project

Gusmanson’s charming identity for Odilia balances expressive colour with typographic elegance

The Designers: Studio Blackburn’s Mark Jones on freelancing, job titles and “graphic imperfection”

Interview

The Designers: Studio Blackburn’s Mark Jones on freelancing, job titles and “graphic imperfection”

Zware Jongens’ elegant identity for GIGANT allows the Belgian brewery’s beer to speak for itself

Project

Zware Jongens’ elegant identity for GIGANT allows the Belgian brewery’s beer to speak for itself

Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity

Project

Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity

Project

The Bar Brand People mirror Maybe Sammy’s high-end interior with the design of their cocktails

Project

Socio take cues from fashion and luxury in their radiant identity for supplement brand Natural Glow

Two Times Elliott’s identity for Fussy embraces the unpredictable graphic language of stickers

Project

Two Times Elliott’s identity for Fussy embraces the unpredictable graphic language of stickers

Ensemble pair poetry and pragmatism in their placid identity for luxury bedding company Santi

Project

Ensemble pair poetry and pragmatism in their placid identity for luxury bedding company Santi

A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes

Project

A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes

Begin Create and British Standard Type join forces with a custom typeface for Szczepaniak Astridge

Project

Begin Create and British Standard Type join forces with a custom typeface for Szczepaniak Astridge

Project

Ragged Edge’s identity for Globe-Trotter draws on the luxury luggage brand’s prestigious history

Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends

Project

Studio Blackburn’s punchy identity for TrendBible follows the ever-changing landscape of trends

Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste

Project

Date of Birth’s colourful identity for ROCC brings disruptive and nostalgic energy to toothpaste

Studio Sly’s identity for Antoinette Ferwerda expresses her growth from artist to gallery owner

Project

Studio Sly’s identity for Antoinette Ferwerda expresses her growth from artist to gallery owner

A Friend of Mine’s identity for Arné Skincare creates graphic tension between type and texture

Project

A Friend of Mine’s identity for Arné Skincare creates graphic tension between type and texture

Project

Moscow Mule’s modular identity for DVKB realigns the homeware brand as a company for the people

Public Address on the importance of collaboration and the challenges of running a small studio

Interview

Public Address on the importance of collaboration and the challenges of running a small studio

Business, Balance & Burdens: what does it take to successfully run a graphic design studio?

Interview

Business, Balance & Burdens: what does it take to successfully run a graphic design studio?

The Edit: five projects including ZZZZZZZZZZZ: Excavating Form Within Design Education

Project

The Edit: five projects including ZZZZZZZZZZZ: Excavating Form Within Design Education

Gesture Systems’ identity for DoubleDouble takes inspiration from the internet’s bygone years

Project

Gesture Systems’ identity for DoubleDouble takes inspiration from the internet’s bygone years

With You’s identity for Good Ways celebrates Australia’s native produce and traditional delis

Project

With You’s identity for Good Ways celebrates Australia’s native produce and traditional delis

Project

Brand Brothers create a “chubby and tasty” identity system for French pet food brand Petty Well

Demande Spéciale’s Guillaume Lavallée on taking risks, designing products and presenting projects

Interview

Demande Spéciale’s Guillaume Lavallée on taking risks, designing products and presenting projects

Project

SKINN provide a blank canvas for expression and experimentation with canned water brand SAVEME

British Standard Type is a technology-focused digital foundry from the duo behind Spencer Fenton

Interview

British Standard Type is a technology-focused digital foundry from the duo behind Spencer Fenton

The Edit: five projects including VEDIA DESIGN and Antton Ugarte's identity for Digerolamo

Project

The Edit: five projects including VEDIA DESIGN and Antton Ugarte's identity for Digerolamo

MAUD’s typographic identity for Romance Was Born builds tension between flamboyancy and function

Project

MAUD’s typographic identity for Romance Was Born builds tension between flamboyancy and function

Polytechnic’s identity for Siding references and revels in the bakery’s process and philosophy

Project

Polytechnic’s identity for Siding references and revels in the bakery’s process and philosophy

Pentagram’s identity for craft beer brewery EBBS takes characterful cues from the city of New York

Project

Pentagram’s identity for craft beer brewery EBBS takes characterful cues from the city of New York

Jens Nilsson develops a bold range of typographic boxes to mark Packhelp’s launch into Sweden

Project

Jens Nilsson develops a bold range of typographic boxes to mark Packhelp’s launch into Sweden

Houston Group’s identity for Sydney’s Oxford & Foley focuses on colourful, typographic contrast

Project

Houston Group’s identity for Sydney’s Oxford & Foley focuses on colourful, typographic contrast

Moniker produce an accessible, optimistic and futureproof identity refresh for Facebook’s Oculus

Project

Moniker produce an accessible, optimistic and futureproof identity refresh for Facebook’s Oculus