Search — The Brand Identity

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Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Interview

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Project

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Resource

Keep it personal: 8 identities featuring custom typefaces from projects by Without, OKTO and Baillat

Interview

Helen Rabbitte on embracing the line between art and design in her work for the music industry

Interview

“The best results arrive from solid and trustful relationships.” Atelier Dyakova on brand building

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Project

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Goods’ self-initiated project showcases the benefits of refillable packaging solutions for brands

Interview

Goods’ self-initiated project showcases the benefits of refillable packaging solutions for brands

Project

From ethereal illustrations to dazzling diamonds, Mythology’s brand for Half Magic is spellbinding

Project

Sharp and strong: how Peach Blossom delivered a no-fuss identity for fragrance brand TEKES

Natural transparency and layers: how Temporada built an identity for Binza inspired by membranes

Project

Natural transparency and layers: how Temporada built an identity for Binza inspired by membranes

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

VOLTA’s typographic, playful identity and packaging for GLAD celebrate the simple joy of chocolate

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VOLTA’s typographic, playful identity and packaging for GLAD celebrate the simple joy of chocolate

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

The Edit: five projects including Grávita’s bold identity system for the Spanish football league

Project

The Edit: five projects including Grávita’s bold identity system for the Spanish football league

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

Project

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays

Project

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays

Interview

“There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87

Resource

6 minimalist identities, featuring pared-back work from Socio, SUPERFANTASTIC and MOUTHWASH Studio

Project

Plus Minus’ identity for golf apparel brand Green Land speaks to a new generation of golfers

The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister

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The Edit: five projects including Angel & Anchor’s cute identity for takeaway hatch Little Sister

Project

Shooters Vodka: how EO Space created a brand and packaging system to embody the college experience

Project

GrandArmy’s identity for psychedelics brand Numinus references sacred geometry and the golden ratio

Interview

Presented by Brandpad: how to make a brand not boring, with thoughts from Heydays and Wedge

Project

How do you like them apples? Studio Deploy’s brand for Oma Appel is as humble as it is hardworking

Interview

“More established than a freelancer but more nimble than a traditional agency.” Introducing Two Are

Resource

7 identities that capture the playful side of branding, with projects from How&How, Wedge and more

The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

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The Edit: five projects including Flavien Minson’s chiselled identity system for ROCK MEN PARIS

Go with the flow: lg2’s geographically-inspired identity for Madawaska embodies its namesake river

Project

Go with the flow: lg2’s geographically-inspired identity for Madawaska embodies its namesake river

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

Project

Inga Ziemele and Harry Bennett’s identity for Exale brings playful charm to the craft beer scene

Project

Contrasting at its core: Love + Money’s brand for Karst is based on the dynamic of flow vs friction

Semi Permanent’s 20 YEARS FORWARD & BACK publication celebrates the past and plans for the future

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Semi Permanent’s 20 YEARS FORWARD & BACK publication celebrates the past and plans for the future

The price is right: we chat client budgets and project rates, with Mother Design and Date of Birth

Insight

The price is right: we chat client budgets and project rates, with Mother Design and Date of Birth

Poetry in utility: BD85’s design for viction:ary’s New Utilitarian explores the beauty of function

Project

Poetry in utility: BD85’s design for viction:ary’s New Utilitarian explores the beauty of function

How Headless Horse reimagined TEAM DR JOSEPH’s identity and packaging for a sustainable future

Project

How Headless Horse reimagined TEAM DR JOSEPH’s identity and packaging for a sustainable future

How to disrupt Scandinavian bakery branding, with Carla Palette’s bombastic identity for REGGIE

Project

How to disrupt Scandinavian bakery branding, with Carla Palette’s bombastic identity for REGGIE

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Dalston in name and nature: Studio Ingrid Picanyol’s brand for Dalston Coffee reflects its legacy

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The Edit: five projects including Universal Favourite’s fluid identity for underwear brand Nala

How to choose the right clients and projects for your studio, with IYA Studio’s Matt Cottis

Insight

How to choose the right clients and projects for your studio, with IYA Studio’s Matt Cottis

Project

How to design a CBD brand for the Canadian market: Glasfurd & Walker detail their work for Nowadays