Search — The Brand Identity

Sociotype’s sans serif superfamily Onsite combines historic references with contemporary flexibility

Typeface

Sociotype’s sans serif superfamily Onsite combines historic references with contemporary flexibility

Project

Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

Project

Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Interview

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Project

Olssøn Barbieri give coffee a voice across their meticulously philosophical brand for Stereoscope

We Design Confidence: Studio NinetyOne on building a studio across borders with a work-life balance

Interview

We Design Confidence: Studio NinetyOne on building a studio across borders with a work-life balance

Fagerström deliver a fresh, eco-conscious concept and identity for ‘healthy apparel’ label Salad

Project

Fagerström deliver a fresh, eco-conscious concept and identity for ‘healthy apparel’ label Salad

Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

Project

Wedge bring playfulness and charm to Ami Ami whilst shifting low-qual perceptions of boxed wine

Typeface

A typeface of extremes: Frost’s Calhern takes typographic flexibility to new cinematic heights

Project

Hugo Christian-Slane’s identity for Nest Fest combines bespoke lettering with images made by AI

How to approach a job interview with a design studio, with thoughts from Fiasco Design’s Ben Steers

Insight

How to approach a job interview with a design studio, with thoughts from Fiasco Design’s Ben Steers

Forty Eight Point One celebrate Burger & Lobster’s wonderful juxtapositions with a fun makeover

Project

Forty Eight Point One celebrate Burger & Lobster’s wonderful juxtapositions with a fun makeover

Maison Sagan’s Sous La Même Étoile menu for Bar Le Syndicat unites 90s hip-hop and cosmic calamities

Project

Maison Sagan’s Sous La Même Étoile menu for Bar Le Syndicat unites 90s hip-hop and cosmic calamities

The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf

Project

The Edit: five projects including Everything Will Be Fine’s wavy identity for Lost Shore Surf

Opposites attract: Studio Bang-Gu take us behind the scenes of their San Francisco-based practice

Interview

Opposites attract: Studio Bang-Gu take us behind the scenes of their San Francisco-based practice

The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival

Project

The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival

Project

DutchScot’s kinetic identity for The Future Factory typifies its contrast to traditional business

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Project

B&B Studio cut through the crowded coffee category with their identity and packaging for Mozzo

Bielke&Yang’s evolution and stewardship of Sommerro have led to exciting explorations of genre

Project

Bielke&Yang’s evolution and stewardship of Sommerro have led to exciting explorations of genre

A LINE on the benefits of a flexible, remote-first approach and building the brands of the future

Interview

A LINE on the benefits of a flexible, remote-first approach and building the brands of the future

Primary Works’ fluid identity for New Annual represents the vibrant creativity of Newcastle, AU

Project

Primary Works’ fluid identity for New Annual represents the vibrant creativity of Newcastle, AU

25AH capture accessibility and solidarity in SSU’s powerful yet approachable identity system

Project

25AH capture accessibility and solidarity in SSU’s powerful yet approachable identity system

Antalis Creative Power Awards finalists: two design initiatives that exemplify design for good

News

Antalis Creative Power Awards finalists: two design initiatives that exemplify design for good

Darling Visual Communications convey ‘The Art of Coffee’ in their gallery-inspired look for Kaffein

Project

Darling Visual Communications convey ‘The Art of Coffee’ in their gallery-inspired look for Kaffein

Insight

How to meaningfully incorporate motion into branding, with DIA, Studio Dumbar/DEPT® and Connor Campbell

Serifs, Scripts & Screens: 8 television shows and movies with a spectacular use of typography

Resource

Serifs, Scripts & Screens: 8 television shows and movies with a spectacular use of typography

Project

Wildish & Co. opt for public domain collage avatars in their identity for DAO onboarder Metaphor

The Edit: five projects including Third Paragraph’s vibrant exhibition posters for Sound of Sunrise

Project

The Edit: five projects including Third Paragraph’s vibrant exhibition posters for Sound of Sunrise

Wedge’s eclectic, legacy-infused identity system for Brami captures the joy of Italian cuisine

Project

Wedge’s eclectic, legacy-infused identity system for Brami captures the joy of Italian cuisine

Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle

Project

Studio Oker’s identity for JIDU mirrors the high-tech nature of the AI-powered electric vehicle

TYPEONE Issue Four champions underrepresented creatives through forward-thinking explorations

Store

TYPEONE Issue Four champions underrepresented creatives through forward-thinking explorations

Cris Mascort on her career journey, working around the world and the importance of your health

Interview

Cris Mascort on her career journey, working around the world and the importance of your health

The Edit: five projects including Casual Business’ fun and breezy packaging for Bowl Grabber

Project

The Edit: five projects including Casual Business’ fun and breezy packaging for Bowl Grabber

Deux Huit Huit’s semi-speculative identity for Ascension playfully renders the future of farming

Project

Deux Huit Huit’s semi-speculative identity for Ascension playfully renders the future of farming

The Edit: five projects including Mubien’s colourful identity system for San Diego’s The RaDD

Project

The Edit: five projects including Mubien’s colourful identity system for San Diego’s The RaDD

Azai Studios’ Harji Singh on leading a small studio, intelligent risk-taking and pushing boundaries

Interview

Azai Studios’ Harji Singh on leading a small studio, intelligent risk-taking and pushing boundaries

Zak Group’s Zak Kyes on collaborating with Prada and the relevance of graphic design in culture

Interview

Zak Group’s Zak Kyes on collaborating with Prada and the relevance of graphic design in culture

Caserne’s wholesome identity for Dam captures the production process of their alternative milks

Project

Caserne’s wholesome identity for Dam captures the production process of their alternative milks

From the Store: a book of maximalism, NYC from Google Earth and 156 typefaces by 114 designers

Store

From the Store: a book of maximalism, NYC from Google Earth and 156 typefaces by 114 designers

Branding with Type’s workhorse sans serif Bw Fusiona combines character, flexibility and function

Typeface

Branding with Type’s workhorse sans serif Bw Fusiona combines character, flexibility and function