Search — The Brand Identity

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

Project

The Edit: five projects including PORTO ROCHA’s timeless identity for the Sundance Film Festival

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

News

Introducing Off Type: Pangram Pangram launch their quirky sister foundry with nine off-beat fonts

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Plants and purity: Cae Collective’s tidy identity for Pueyor expertly combines multiple languages

Project

Plants and purity: Cae Collective’s tidy identity for Pueyor expertly combines multiple languages

Project

Alphabet’s packaging system for OnePlus overhauls the consumer brand’s physical and digital output

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Project

Zware Jongens’ witty and wordy identity for Balthazar puts the romance back into events planning

Julia Miceli Pitta links liquid and light for Libre Film Festival’s cinematic identity system

Project

Julia Miceli Pitta links liquid and light for Libre Film Festival’s cinematic identity system

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Interview

“Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

Project

The Edit: five projects including Among Equals’ no-nonsense, tattooed identity system for Uncouth

Communication in our digital, remote world, with Alright Studio, B&B Studio and Happening Studio

Insight

Communication in our digital, remote world, with Alright Studio, B&B Studio and Happening Studio

Resource

8 restaurant identities that put the fine in fine dining, featuring Saint Urbain, Dennis and more

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Project

Yung Studio bring bold bubbliness to the identity for AIGA SF’s Women in Leadership & Design

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

The Process Four takes an inside look into the creative process of our favourite design studios

Store

The Process Four takes an inside look into the creative process of our favourite design studios

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

Project

Without create a delightfully transparent identity system for B2B roastery Social Impact Coffee

Project

Designing for good: Gold Front’s transformative brand for Silo is worlds apart from the competition

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Project

Hybrid spotlight the possibilities of Mohawk’s Sustainable Collection with a story-driven campaign

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Interview

Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

Project

Globular and modular: Snøhetta’s generative identity for Recreate explores its innovative character

Real Review 11 explores the meaning of contemporary life and delves into the impact of the pandemic

Store

Real Review 11 explores the meaning of contemporary life and delves into the impact of the pandemic

The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Project

The Edit: five projects including PORTO ROCHA’s youthful identity for Korean shopping app Zigzag

Project

Bao buns and brand strategy: how How&How created Yum Bun’s undeniably joyous identity system

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Project

Justified Studio’s identity for FIDO embraces its cultural context and necessary accessibility

Interview

Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Schønning Jart unpack the process of designing the post-event publication for The World is in You

Project

Schønning Jart unpack the process of designing the post-event publication for The World is in You

Project

Lukas Diemling’s textural identity for Zion Wine is designed without ‘traditional’ brand components

DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy

Project

DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Project

Federico Sanchez delivers a refreshing and flavourful identity for Japanese cold-brewed tea CORE

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

Project

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

Project

How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Project

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Interview

Jacqueline Lane on Whitman Emorson’s strategy-led approach and their desire to create clever work

Project

Hayley Lim’s StillBitter Lemonade Co. demonstrates how personal and philanthropic brands can be

Vedros Studio on working remotely, globally, and the abundant creative inspiration of travelling

Interview

Vedros Studio on working remotely, globally, and the abundant creative inspiration of travelling

Project

Licensing or custom creation: why OKTO used only bespoke typefaces for Overtone Studios’ identity

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Project

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together