Search — The Brand Identity

Resource

7 identities for fresh and future-forward clothing brands, featuring Moodley, Too Gallus and Decade

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Resource

8 restaurant identities that put the fine in fine dining, featuring Saint Urbain, Dennis and more

Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

Project

Bielke&Yang welcome the material tactility on show at Norwegian Presence for its 2023 exhibition

Pursuing perfection: Studio René Bieder’s Vitruv rethinks the French Renaissance Antiqua type genre

Typeface

Pursuing perfection: Studio René Bieder’s Vitruv rethinks the French Renaissance Antiqua type genre

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

The Office of Gilbert Li’s identity system for Patel Brown Gallery is both poetic and practical

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

Typeface

Old ideas and fresh takes: TypeMates’ Ottessa is an eclectic combination of typographic history

Project

Hayley Lim’s StillBitter Lemonade Co. demonstrates how personal and philanthropic brands can be

Studio René Bieder’s Stakkat reinvents and reinvigorates the ‘dusty’ slab serif typeface genre

Typeface

Studio René Bieder’s Stakkat reinvents and reinvigorates the ‘dusty’ slab serif typeface genre

No Idea is Final offers a fast-paced and insightful look into the lives and minds of creative icons

Store

No Idea is Final offers a fast-paced and insightful look into the lives and minds of creative icons

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

Interview

“Make the one that makes your heart sing.” How Philly’s Smith & Diction are doing it their own way

SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

Store

SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Project

Having fun with type and colour: Jesús López’s identity for Mentados is as bubbly as its kombucha

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Project

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Winkreative strip away the excess in their minimalistic identity and packaging system for Plainly

Project

Winkreative strip away the excess in their minimalistic identity and packaging system for Plainly

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

Project

The Edit: five projects including Maxim Aksenov and Evgeniya Dyupina’s website for Ukrainian zoos

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Project

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

Delve into the process of the world’s best graphic design studios in The Process Three and Four

Store

Delve into the process of the world’s best graphic design studios in The Process Three and Four

Interview

It’s time to celebrate! We look back with Forth + Back as they reach their five-year anniversary

Typeface

A typeface of extremes: Frost’s Calhern takes typographic flexibility to new cinematic heights

Studio René Bieder’s Quaria combines the elegance of a serif typeface with the robustness of a sans

Typeface

Studio René Bieder’s Quaria combines the elegance of a serif typeface with the robustness of a sans

Razzia Type take the Didone genre to the next level with their high-contrast sans serif RT Vitrine

Typeface

Razzia Type take the Didone genre to the next level with their high-contrast sans serif RT Vitrine

UnitedUs present a trio of brands for trusted healthcare partner Cambridge Healthcare Research

Project

UnitedUs present a trio of brands for trusted healthcare partner Cambridge Healthcare Research

Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging

Project

Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging

Tomato Grotesk is a modern grotesk family with simple geometric shapes and accentuated contrast

Store

Tomato Grotesk is a modern grotesk family with simple geometric shapes and accentuated contrast

From five to one: Bielke&Yang deliver a look that encapsulates the formation of IT company Evidi

Project

From five to one: Bielke&Yang deliver a look that encapsulates the formation of IT company Evidi

Project

Decade revitalise Banana Republic’s brand with an elegant, eclectic and type-driven identity system

Discover a selection of contemporary Swiss typefaces in Types We Can Make by design university ECAL

Store

Discover a selection of contemporary Swiss typefaces in Types We Can Make by design university ECAL

Indulge in classic quotes from Björk, Raf Simons, LeBron James, Alicia Keys and more in The Talks

Store

Indulge in classic quotes from Björk, Raf Simons, LeBron James, Alicia Keys and more in The Talks

How to design an eye-catching magazine cover, with David McKendrick and Studio Ground Floor

Insight

How to design an eye-catching magazine cover, with David McKendrick and Studio Ground Floor

PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

Project

PLUSMINUS Studio’s unapologetic identity refresh for CHEEX signals a new standard for porn sites

Studio René Bieder’s humanist sans release Nylo seeks to fully revitalise its typographic genre

Typeface

Studio René Bieder’s humanist sans release Nylo seeks to fully revitalise its typographic genre

Mauricio Garza’s composed, horror vacui-embracing identity for Ardo is both eccentric and accessible

Project

Mauricio Garza’s composed, horror vacui-embracing identity for Ardo is both eccentric and accessible

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Project

Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity

Nicolas Lavrov Studio’s semi-italicised identity for Canopy Collections lets the art do the talking

Project

Nicolas Lavrov Studio’s semi-italicised identity for Canopy Collections lets the art do the talking

TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy

Project

TIN’s identity for Rock Werchter channels the festival’s unrivalled atmosphere and 50-year legacy