Search — The Brand Identity

The Freelancers: Leonhard Laupichler on his time at Bureau Borsche and embracing freelancing

Interview

The Freelancers: Leonhard Laupichler on his time at Bureau Borsche and embracing freelancing

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Interview

A dance of legibility and personality: how Sylvan Lanz designed a custom typeface for FC Basel 1893

Resource

We’re loving it: 8 attention-grabbing logos for food brands featuring Maniac Studio, SCCO and more

Project

How to revitalise and unify a public broadcasting service brand: with Hymn’s bold redesign of RTS

Project

Helping hand: Puncture Design’s identity for SafeFest is led by a universal symbol, imagined afresh

Project

With a punchy brand identity, creative agency Neighbour bring the heat to East London’s Sichuan Fry

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Interview

Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

Resource

Keep it personal: 8 identities featuring custom typefaces from projects by Without, OKTO and Baillat

Designing with material in mind: 5.5 create a soft, tactile identity for French youth hostel Pilo

Project

Designing with material in mind: 5.5 create a soft, tactile identity for French youth hostel Pilo

Typeface

Studio DRAMA’s typefaces for Vogue Brasil marry the nation’s cultural legacy with modern type tech

Interview

Helen Rabbitte on embracing the line between art and design in her work for the music industry

How the graphic design industry has changed over the years, with Elizaveta Pogossov and Bielke&Yang

Insight

How the graphic design industry has changed over the years, with Elizaveta Pogossov and Bielke&Yang

Project

The world’s writing systems: Oliver Häusle’s book showcases 26 scripts from all across the globe

Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

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Typographic treats: Betsy Greaves turns to culinary delights for her colourful series of posters

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Project

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut

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The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

Insight

How to find the right mentor, with BDF’s Luke Tonge and The Arena’s Lauren Archer and Dom Edwards

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Project

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Carla Palette brings her typographic explorations to print with an exclusive series of posters

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Carla Palette brings her typographic explorations to print with an exclusive series of posters

Project

Cinematic scenes: Pol Solsona Studio’s identity for Cinemaissí reflects the festival’s vibrancy

Project

I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Resource

The design of signs: 10 eye-catching creations, featuring work by TRY Design, Barkas and more

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Neither blackletter nor graffiti, The Northern Block’s marker-inspired Hubsch defines its own genre

Typeface

Neither blackletter nor graffiti, The Northern Block’s marker-inspired Hubsch defines its own genre

Store

From typefaces to tickets: 13 limited edition posters designed by CoType Foundry and Mash Creative

Project

Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

Project

ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

Project

Josephmark’s eclectic identity for RCA prepares the pioneering record label for the next 100 years

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

Store

The Pici Poster by Betsy Greaves is THE artwork for lovers of pasta, design and typography

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory

Project

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

NaN’s Metrify sans serif typeface is the international workhorse solution to the neo-grotesk genre

Typeface

NaN’s Metrify sans serif typeface is the international workhorse solution to the neo-grotesk genre

Interview

A LINE and Pelago discuss the logistics, challenges and insights behind their brand collaboration

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

Interview

“We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT

Interview

“There’s no right or wrong way of designing, just the way that’s right for you.” Introducing 21–87

Typeface

TIGHTYPE’s Macan and Macan Stencil are an eclectic and playfully unexpected pair of typefaces

The Repetition Poster beautifully visualises one of the fundamental principles of graphic design

Store

The Repetition Poster beautifully visualises one of the fundamental principles of graphic design