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The Robey by Javas Lehn Studio
Grupo Habita sought to create a new hotel experience in a striking 1926 Art Deco building at the heart of Chicago’s Bucktown and Wicker Park neighborhoods. We set out to give the Northwest Tower a new name inspired by the former street name where the hotel is set and a new story —one that celebrates the building’s history while looking forward: The Robey.
We created the entire visual and verbal identity system, and developed a unique logotype based on the original Robey Street sign. In addition, we crafted a custom typeface inspired by Paul Renner’s early pencil sketches for Futura and drawn with proportions from the idiosyncratic geometric sans serif typefaces of the mid-1920s, Robey Sans.