The Brand Identity

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Brunswick Music Festival by Never Now and Rick Milovanovic

With over 60,000 attendees per year, Brunswick Music Festival is Australia’s longest running inner-city music festival. Never Now and Rick Milovanovic were commissioned to build a new identity and path forward for the annual event.

The identity they created is directly inspired by the local area’s vast collection of signage, slogans and letterforms, in particular the shops in and around Sydney Road.

Photography: Josh Robenstone


Hug by Adam Lowe