The Brand Identity

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Embla by A Friend of Mine

Embla is Christian McCabe’s (of The Town Mouse) new lowkey wine bar/restaurant based in Melbourne’s inner city. For a down-to-earth brand identity, we created a custom typeface based on neighbouring hand painted vintage signage to reference it’s contextual surrounds, alongside a textured torn paper collage to soften digital elements. The loosely drawn lettering and stained timber signage — like the offering and bar itself — feels organic and handmade.

Text: A Friend of Mine

Deliveroo by DesignStudio

Kitto by Katie Minchak