Search — The Brand Identity

Interview

This January on their journey, their rebrand and the unrelenting optimism that makes them tick

Serving a purpose: fagerström’s elegant identity for Savant dispels snobbish concierge associations

Project

Serving a purpose: fagerström’s elegant identity for Savant dispels snobbish concierge associations

One foot in the future: Landscape’s identity for RATIO echoes its innovative, ambitious spirit

Project

One foot in the future: Landscape’s identity for RATIO echoes its innovative, ambitious spirit

Project

How to revitalise and unify a public broadcasting service brand: with Hymn’s bold redesign of RTS

Project

Helping hand: Puncture Design’s identity for SafeFest is led by a universal symbol, imagined afresh

Project

With a punchy brand identity, creative agency Neighbour bring the heat to East London’s Sichuan Fry

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Interview

“Empathy is one of our key values.” ESH Gruppa on their growth and evolution as a design studio

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Project

Building better futures: how PARSONS created an engaging identity for career development app Bloom

Creative expression and breaking convention: we dive into the exploratory work of Appear Offline

Interview

Creative expression and breaking convention: we dive into the exploratory work of Appear Offline

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Project

The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements

Interview

Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

Project

Rabbithole vibrantly rebrand Hyde Park Picture House, the world’s one and only gaslit cinema

Project

Brilliant Planet’s identity by Wildish & Co. dispels the tired tropes of sustainability branding

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

Project

Sebastian Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

How the graphic design industry has changed over the years, with Elizaveta Pogossov and Bielke&Yang

Insight

How the graphic design industry has changed over the years, with Elizaveta Pogossov and Bielke&Yang

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Project

A capital of culture: Marlon Tate’s identity for The Twenty One draws on the hotel’s history

Interview

Swiss type design studio newglyph take us on a fascinating journey through their variable world

Tranquillity base: Analogue’s stark identity for Maven 11 brings a sense of calm to cryptocurrency

Project

Tranquillity base: Analogue’s stark identity for Maven 11 brings a sense of calm to cryptocurrency

Project

Mucho’s graphic identity for SalesWings playfully combines people, jigsaws and contrasting colours

Project

Sons & Daughters ID provide a charming identity for investment fund Junction with a Belgian twist

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Project

The Edit: five projects including Company Policy’s identity for gaming payment platform Neon

Project

Cinematic scenes: Pol Solsona Studio’s identity for Cinemaissí reflects the festival’s vibrancy

Project

I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

Project

Sharp and strong: how Peach Blossom delivered a no-fuss identity for fragrance brand TEKES

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Project

Universal Favourite’s rebrand of Colour Mill captures the vibrant soul of the baking community

Typeface

Hot Type capture the benefits of a bespoke brand typeface with their numbers-driven Sofascore Sans

FCKLCK rebrand design and innovation agency Equals Three with a strikingly simple modular system

Project

FCKLCK rebrand design and innovation agency Equals Three with a strikingly simple modular system

Project

Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

Project

Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

Project

Rogue Studio’s identity for Lens takes nostalgic cues from early internet and magazine graphics

ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

Project

ID—C collaborate with Letters From Sweden for Doconomy’s powerful identity and custom typeface

Resource

6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

Project

The strength of simplicity: Only’s identity for Beams uses type to unify community and culture

Interview

Commerce, code and collaboration: Commerce UI on their unique approach to design and development

Project

Josephmark’s eclectic identity for RCA prepares the pioneering record label for the next 100 years

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

Project

PLANT’s fictitious identity and packaging for The Drop Store paint a striking and scary scene

Project

Bakken & Bæck combine nature and tech in their clean identity for climate start-up Carbo Culture

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory

Project

Made in America: how Cold Cuts turned a list of bookmarks into a community-driven visual directory

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays

Project

How to design for inclusivity: Caramba Agency create an inviting and playful identity for Underdays