The Brand Identity

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Fathom Architects by dn&co.

dn&co has created the name and brand identity for Fathom Architects, a new practice set up by Justin Nicholls, former partner at Make Architects and Foster+Partners.  Fathom’s brief was to communicate curiosity, collaboration, contextual sensibility and an approach which embraces technology to deliver beautiful, rigorously designed buildings.

Built on Justin’s philosophy of pushing thinking beyond the expected architectural solutions, the brand name plays with two meanings of the word ‘Fathom’: as a human-scale unit used to measure depth, and the deeper understanding of a difficult problem after much thought.

Text: dn&co.

Living Example by Michael Thorsby

Foreign Policy