Magneting by Lukas Vanco
Magneting is a small online marketing agency based in Bratislava, Slovakia. Operating in the B2B segment, with mostly Slovakia based clients. Magneting helps clients in various fields within online marketing solutions. Helps to gain and target the right audience, creating customised websites built on WordPress platform, optimising and adjusting campaigns through Google AdWords and utilising social media as a great tool for making mass campaigns more efficient and supporting the brand itself. Magneting works with a lot of data and adjusts campaigns and creates custom solutions based on this data gained through various analysing processes. So the crucial stage is measuring. The entire visual brand concept is inspired by waving as a process of data acquisition. Also works great in relation to the name — vibration, tension and rhythm in meaning of magnetism.
The visual identity has only one fixed logo (wordmark) and eight symbols shaped in the letter M, made of waves, which can vary depends on its purpose. To create an identity which is playful and timeless, the symbols are designed to be as flexible as they can be. Concept was not approved by client.
Text: Lukas Vanco