Brand development and art direction for Maple Apartments initiated by Angle Developments. The concept behind the idea stems from the maple leaf which is loosely represented by a hand drawn pink line. The apartment was designed around interchangeable rooms, we adapted this concept through the logo where the ‘P’ symbolises you and the ‘MA’ and ‘LE’ move around to best suit your environment.
We then used this idea to expand the concept where the ‘P’ is substituted with content and the ‘MA’ and ‘LE’ move where necessary. This adaptable brand comes to life in its digital platform where the content becomes you and the text becomes the built environment.
Text: Studio SP-GD