The Brand Identity

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UDO by Nikos Georgópoulos

Greek start-up UDO (Unique Design Objects) specialise in customisable, multipurpose lights that are made with digital fabrication technology and algorithm based design.

To coincide with the launch of their website, UDO asked London based Greek designer Nikos Georgópoulos to redesign their brand identity. He created a bespoke logotype that experiments with the fundamental parameters of letterforms, and references the brands algorithmic design process.

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