Wedge rebrands a range of French ciders with a typographic approach inspired by brasserie signage
Entre Pierre & Terre produces a range of artisan ciders from their base in Quebec, Canada, by experimenting with new techniques in the world of fruit processing and production. The cidrerie was co-founded by Loïc Chanut, an oenologist and specialist in alcohol transformation, having produced over a million bottles of cider over the course of his 17-year career.
However, due to declining sales, Entre Pierre & Terre commissioned Montreal-based studio Wedge to redesign the packaging for its exclusive range from Picardie, France. Upon tasting the ciders, the design team identified that the packaging needed to mirror its premium hand-crafted quality and distinct French character.
The new labels are inspired by traditional French brasserie signage, combining a playful and considered mix of handwritten, serif and sans serif typography with a warm two-colour palette. The system aims to convey the mass of information without feeling overly rigid. Since the redesign, the range has sold 4 times faster, inspiring Entre Pierre & Terre to rebrand more of its products in collaboration with Wedge, starting in the Spring of 2020.