Javas Lehn Studio's identity for Holden has the brands elevated, urban aesthetic in mind
New York-based Javas Lehn Studio created Holden’s identity with the brands elevated, urban aesthetic in mind. The Californian clothing company has been producing performance outerwear made for both the country and city life since 2002.
In addition to a custom H icon, Javas Lehn Studio created Caulfield, a custom sans serif typeface designed in collaboration with Danish type studio Bold Decisions. The identity is applied across printed collateral, advertising, packaging and the product with a focus on the idea of an unconventional adventure.