LEÓN ROMERO aims to place Lanzarote on the cultural map with their identity for its arts festival
Veintinueve Trece is a photography and visual arts festival that takes place on the Spanish island of Lanzarote. The festival is not only a meeting point to discuss, participate and present ideas, but also a platform for the creative youth on the island, who continuously struggle for exposure due to the lack of training and resources available on the island.
Establishing Lanzarote on the cultural map was the main goal for Barcelona-based studio LEÓN ROMERO when designing the identity for the 2019 festival. Their visual approach uses photography to enhance the visibility of two significant pieces of the island’s history: agriculture and fisheries. This approach provides a sense of familiarity and pride for the locals while giving tourists a direct, cultural backstory. In application, dynamic typography is seamlessly integrated with photography in a system that harmoniously adapts to posters, booklets, presentation screens, exhibition stands and more.