Turn your studio into a predictably profitable business with Praline’s STUDIO FOCUS programme
“I have been running a design studio for more than 20 years,” David Tanguy, Founder of London-based creative studio Praline, tells us. “Like all other designers who start their studio, I did it out of a passion to do the best work on my own terms,” he continues, “and like many others, I soon realised I was actually running a business,” raising the reality faced by many budding and established creatives. “I had no knowledge about the business side, so I had to figure it out and learn by doing,” Tanguy remarks, “and I always wondered if there were people out there who could help.” Cut to two decades later, however, and Praline are doing just that with their creative industry-facing endeavour; STUDIO FOCUS.
The programme has launched to help small design studios grow, refine, evolve and blossom into their full creative and financial potential. “I remember thinking what was on offer was very generic business advice,” Tanguy recalls, speaking again of his early years in the industry, “there was nothing I, as a designer turned studio owner, could relate to, but now I can use my experience to help others on the same journey.”
Broken down into three steps – ANALYSE, SIMPLIFY and APPLY – the process behind STUDIO FOCUS challenges founders, leaders and directors looking for greater stability, predictability and creative clarity in their business to ask themselves the tough questions. From ‘how can I get more clients?’ to ‘how do I get better clients?’, Praline’s course will help to turn any studio into a profitable business without losing the creative spirit and ambition behind it – leaving small studios with a laser-focus on the future ahead, and a subsequently stronger creative offering as a result.
Find out more below, and when applying, quote the code TBI10 to receive 10% off the price of the programme.