The Brand Identity

Your cart is currently empty.

Return to shop

246_Agent_Pack_Open 246_Agent_Pack_Stacked 246_Agent_Pack_Edge 246_Brochure_Covers_Collage 246_Brochure_03_UPD 246_Brochure_Covers_Layered 246_Flipbook_Covers_Hero 246_Flipbook_02_UPD 246_Flipbook_03_UPD 246_Flipbook_05_UPD 246_Flipbook_Cover_Spines

246 Queen by Studio South

Originally opened in Auckland in 1964, 246 Queen Street was a bold, modernist architectural statement and forward thinking fashion and retail location. It is now subject to a full renovation by developer Wilshire Group and architecture studio Fearon Hay. To communicate the movement into a new era, Studio South has created the brand identity and communications for the building.

The identity is led by a ‘Q’ logo, directly inspired by the curved accents of the building’s three large vertical windows which feature on both street faces. The colour palette is a reference to classic and muted tones found in Terazzo tiles and mid-century design artefacts.

Apt by Greenspace

Rise by Curtis Rayment