The Brand Identity

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Loyal Coffee by Mast

Loyal is a coffee company based in Colorado, USA. The company was founded by 6 friends who all share the belief that their city deserves a better culture, and that quality coffee could be a big part of that.

Local branding studio, Mast, created a new identity for Loyal that includes a custom wordmark and typeface. The structure of the typeface references contemporary geometric sans serifs but has added sharp serifs that add classic characteristics.


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