The Brand Identity

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Unity is at the core of Sergio Abstracts’ identity for photography duo Siel + Leono

Madrid-based designer Sergio Abstracts created the identity for fashion-focused photography duo Siel + Leono.

The visual language revolves around a plus symbol that brings together the names of the 2 people involved. In application, typography frames the content in order to place the spotlight on the duo’s photography, or in absence of imagery, create large amounts of negative space to capture the mood of their work.

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