M.Giesser removes the clutter from Flack Studio's identity and places the emphasis back on their work
Flack Studio is a multi-disciplinary practice of designers and architects committed to delivering supremely elegant and contemporary interiors. With respect for the past and an eye to the future, they combine creative flair with exceptional rigour to create spaces of sophistication and ease.
Melbourne-based studio M.Giesser was commissioned to refresh the brand identity which they had created for the practice back in 2014. The initial identity was injected with so much personality that in recent years it began to get in the way of the incredible work that Flack was creating, so the new look simply strips away the colour, the bad gags, the past-its-prime typography and takes away nearly everything except for big and beautiful images of their work.
One of Flack’s key printed pieces is the ‘scrapbook’ that each client receives at the beginning of each project. Previously, it existed as a series of A5 cards that were given to the client at the end of each stage, serving as a means to always keep in touch throughout the course of a project and also become a nice way to say: “Hang tight, we’re getting there”. M.Giesser wanted to find a way to hold the cards together. Their solution is a 500mm x 370mm bespoke book with tabbed pockets that can accommodate A3 prints and up to 30 sheets. At the end of each stage, the client can insert the A5 cards into a plastic sleeve glued to the back of the pockets. At the very end of the book, there’s an A4 sleeve for the client to insert any press or media ‘clippings’ as well a small and relatively inexpensive publication created after Flack Studio has documented the project.
M.Giesser commissioned Business Fonts to create a custom serif type family, which through the use of the OpenType contextual alternates feature, randomly blends characters from multiple stylistic sets to create a twisted take on a beautifully classic type family. This is paired with Unica 77 throughout, generally used quite brutally in order to make sure the resulting identity doesn’t feel too classic or polite.