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Harry BennettBrandpad’s Bespoke plan is a fully customisable cloud-based platform for your portfolio of brands
Interactive brand guidelines tool Brandpad has been making waves in the design industry for some time, providing slick cloud-based solutions for both designers and their clients. Starting with their free access plan, their offering shifts from scale-to-scale, now, however, it’s time to meet the real deal. Brandpad’s Bespoke plan unleashes full access to everything their online service offers, from an entirely bespoke appearance to hosting unlimited brands, designers, proposals and documents.
“Bespoke is aimed mainly at design agencies who want to have their own proprietary brand guidelines system and their own branding for all the touchpoints,” Brandpad explain, where the layouts can be branded in line with the studio’s aesthetic, and clients can be personally invited to their own accounts within this style. “When it comes to any content that studios create for their clients,” they tell us, “this can, of course, be 100% customised to each client,” including custom domain structures and unlimited client accounts.
Created for studios who implement a guidelines system as part of their project delivery, making the eventual outcomes both more valuable and more efficient, Brandpad Bespoke is ideal as part of a cloud-based standardisation process. “What normally follows is a substantial waste of resources and time to find out that running a software system,” Brandpad explain, “while also trying to deliver projects just isn't doable, and the project gets scrapped.” Brandpad Bespoke on the other hand is crafted so that projects can be immediately up and running, all with the support of advanced security options and custom invoicing systems.
The long-term benefits of Brandpad Bespoke, for the right studio, are obvious; with the perks going well beyond the ease and accessibility of the software. “To be honest,” Brandpad remark, “you could probably free up a full-time position to do something else than coordinating and distributing files,” not to mention the complexity of hosting, maintaining and sharing the files. “Providing clients with access to their identities in the cloud minimises the friction of accessing it,” they add, “and helps them actually utilise the tools you’ve provided,” making sure that, in the end, the work is actually used properly. “We also see that studios that bring brand hosting into their business model,” Brandpad explain, “have a higher number of retainer customers and returning clients.”
The medium-to-large-scale studios that utilise Brandpad Bespoke typically have over 60 brands to their name, or alternatively are restaurant-group and FMCG portfolio brand owners. With this in mind, the technology behind the scenes can be fully taken advantage of when applied on a greater scale. “With Bespoke, brand analytics can be set up for each brand,” Brandpad tell us, “so the team can know what is being used and how much.” When it comes to pricing, Brandpad keeps things easy. “To make it simple to understand for everyone, there is a set price for Bespoke,” they conclude, “which basically gives you everything we have with your name on it.”
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