Search — The Brand Identity

Brand Guidelines

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Your brand, now ready for the internet. ToolKit™ makes digital best-practice simple

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Green means go: Motto’s identity for FasterLines unleashes the power of speed and efficiency

Office Of Overview’s identity for Manner distils their commitment to thoughtful housing developments

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Office Of Overview’s identity for Manner distils their commitment to thoughtful housing developments

Capturing that ‘a-ha’ moment: Motto unveils their whimsical rebrand for note-taking app Goodnotes

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Capturing that ‘a-ha’ moment: Motto unveils their whimsical rebrand for note-taking app Goodnotes

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Crimson tide: U.I.WD. delivers a high-octane brand for Apostrophe Reps, soaked in a rich tone of red

Interview

Presented by Brandpad: how to manage your portfolio of brands, with North, Matchstic and Gretel

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With a punchy brand identity, creative agency Neighbour bring the heat to East London’s Sichuan Fry

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For Sure Studio’s technical identity for SLR Consulting is guaranteed to stand the test of time

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I MILLE transform the Maire Group’s brand with mesmerising textures inspired by the aurora borealis

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Decimal deliver a vibrant, evolving identity to echo LearningWell’s mission for positive change

Interview

The Pentagram team behind Channel 4’s masterbrand give us an in-depth tour of the extensive project

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Brandpad’s Bespoke gives back! With their kickback programme, brand guidelines can earn you money

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

Interview

The Designers: Right to Left’s Liz Huang and Jacob Chung talk us through their careers so far

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GrandArmy’s identity for psychedelics brand Numinus references sacred geometry and the golden ratio

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How Studio Gruhl created a visual world for REDSOFA, marking a new era for the recruitment company

XXIX’s elegant identity for Parafin addresses its dual audience of partners and small businesses

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XXIX’s elegant identity for Parafin addresses its dual audience of partners and small businesses

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Ali Hanson, Naresh Ramchandani and Opening Line bring Patch’s ‘Work Near Home’ vision to life

Poetry in utility: BD85’s design for viction:ary’s New Utilitarian explores the beauty of function

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Poetry in utility: BD85’s design for viction:ary’s New Utilitarian explores the beauty of function

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Putting the pin in Pinterest: how DIA brought a bespoke motion system to the inspiration platform

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How Studio Gonzalo Hergueta rebranded the Grammy award-winning production company Little Spain

Interview

Presented by Brandpad: how to create successful brand guidelines, with Koto, Barkas and SDG

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Systems, scores and circles: Smörgåsbord playfully unify BBC Football’s eclectic possibilities

Collaborative in name and nature: London-based studio In-Col on the importance of other people

Interview

Collaborative in name and nature: London-based studio In-Col on the importance of other people

Interview

Alex Ostroff on Saint Urbain’s cosmic new site and creating unique voices that tell amazing stories

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How to reinvent the image of software development, with Control Studio’s identity for turntabl

The Freelancers: Mark Blackler on settling into Sydney and finding personal satisfaction in his work

Interview

The Freelancers: Mark Blackler on settling into Sydney and finding personal satisfaction in his work

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

Interview

“Process brings progress and confidence!” How Haritos Constantinos cultivated his own practice

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

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Parker’s warm, workhorse brand for Myers & Briggs Foundation encourages us to understand ourselves

Interview

Presented by Brandpad: how to handover an identity system to your client in the digital world

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Corebook°Ai is a game changer for brand guidelines; removing the tedious tasks from the process

Company Policy embrace new creative territories across Newland’s bold and playful identity system

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Company Policy embrace new creative territories across Newland’s bold and playful identity system

“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

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“Making a good vintage, a little vintage.” Simple’s rebrand for winemaker Penley gets nostalgic

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Sons & Daughters ID show us how to brand contemporary gambling in their identity for Let’s Casino

Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging

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Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging

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How&How adorn their pro-bono identity for Amphico with watery inktraps and lotus-inspired imagery

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Brandpad’s Bespoke plan is the ultimate, custom host for your brands, clients and their guidelines

Field of Play’s identity for Puresport communicates its benefits in wellness and performance

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Field of Play’s identity for Puresport communicates its benefits in wellness and performance

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Hybrid Design’s Brand Book for Indeed celebrates the global jobs platform’s identity and employees

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BVD’s decluttered identity refresh for smartwater brings clarity to the premium bottled water brand