The Brand Identity

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Resy by High Tide

Resy is a booking platform for restaurants in a host of cities around the world including London, Chicago and Sydney. With their weekly number of bookings approaching 2 million, they commissioned New York based studio High Tide to update their brand identity in line with their growth.

The refreshed identity is centred around a modified version of their original box logo and a custom set of illustrations by Jean Julien. The new approach gives the brand the depth required to work in physical and digital contexts.


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