The Edit: five new projects including Verkat by Metaklinika
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.
Verkat produces a range of wines from their family-owned private vineyard in Serbia. The wines have developed a reputation throughout the country thanks to their fruity and floral qualities. Belgrade-based branding agency Metaklinika designed the packaging for three of Verkat’s bestselling bottles: Malvasia, White Grashac and Rosé. Their solution uses classic, modernist forms to represent the pure, refined flavours of the wines and introduces a soft palette derived from the colours of grapes.
In a field that’s often rigid and serious, a name like Flower Architecture is surprisingly warm and playful. Boulder-based studio Office of Ordinary Things was tasked with using this playfulness as a starting point for a rebrand of the nearby practice. Concrete masonry units, or breeze blocks, were a defining piece of mid-century modern architecture. During their research, Cast Iron found that one of the most prominent breeze blocks designs has a botanic shape, relating both literally and tonally to the name of the practice, and therefore, used this as visual inspiration for the identity.
Editions is a platform for the artwork of Jordan Sowers, a multidisciplinary artist and designer from Portland, Oregon. Jordan’s work represents a process of self-expression and experimentation in image-making and incorporates a variety of mediums such as acrylic, resin and oil.
Within their 13-year existence, consultancy firm Jaxzyn Pty Ltd has expanded from a team of two to a diverse group of 13. They’ve grown from a small design studio to a human-centred consultancy that creates employee experiences for some of the world’s biggest organisations. Because of this, they needed to reposition themselves with a purpose-driven name that reflects what they’ve become. After strenuous amounts of research and workshops led by their Head of Brand, Andrew Suggit, they decided on Everyday Massive. The accompanying visual identity is designed to feel human and warm across every application, using a flexible set of marks as framing devices. The colour palette is bold, bright and energetic, and light-hearted illustrations tell everyday stories through a relatable lens.
Warsaw-based branding studio Unifikat was asked by one of their clients, a real estate marketing company in Marbella, to create a celebratory gift for them to send out to their customers. The studio proposed a special set of numbered bottles of wine, using the idea of living in Marbella as the driving concept. Costa del Sol, the world-renowned tourist destination in which Marbella resides, inspired the name ‘Paraiso’. The bright yellow bottle labels feature a glamourous serif logotype, a story about the region and an illustration of the golden sun shining over a delighted wine-drinking resident.