New Aesthetic 3 showcases experimental typography living at the intersection of art and design
Design and art are constantly evolving. In both professions, we either risk that our work is transforming into artefacts from a previous period or we can embrace change, encourage experiments and produce more meaningful results. New Aesthetic 3 looks at experimental and independent type design as the intersection between art and design.
Typography has established itself as an essential component of our culture – whether in print or on-screen. The traditional form of type was built around the way we read and write. However, we live in a time of transformation and adaptation. Our world is experiencing great changes and our habits shift to accommodate new technologies as they appear. As designers, our creative process mirrors how we use our imagination to shape modern visual communication, it brings in a dash of visual surprise, and breaks the conventions we are used to. What if we saw typography in a more playful context, and not necessarily as a final outcome but rather as an experimental process?
114mm x 285mm