The Brand Identity

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CAP_1 CAP_9 CAP_11 CAP_5 CAP_6 CAP_3 CAP_2 CAP_7 CAP_4 CAP_10 CAP_8

CAP Dept. by Daily Dialogue

Munich-based consultancy Daily Dialogue developed the identity for CAP Dept., a creative production company from Madrid, Spain.

Their solution is based around a flexible numerical system that represents each of their 8 departments: agency, production, studios, lighting, media, gallery, foundation and hotel. CAP’s identity is informal, sophisticated and light-hearted, and not restricted by overbearing guidelines.

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