Search — The Brand Identity

Resource

7 identities for fresh and future-forward clothing brands, featuring Moodley, Too Gallus and Decade

Project

“It’s about creating something genuine, respectful and caring.” Gemma Mahoney on her brand for Rise

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

Interview

How the Ragged Edge and Wise teams came together to craft a pivotal rebrand for ‘The World’s Money’

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

Interview

I M Internazionale Milano, Magazines and Munich: we have a quick catch-up with Bureau Borsche

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Interview

The Freelancers: Charlie Nash on fostering great client relationships and relocating to Sweden

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

Project

Process and patterns: Sylvan Hillebrand’s Constructive Waves combines the analogue and the digital

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

Project

How Barkas brought the Danish National Film School into a new era with a fresh yet faithful look

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Project

Toben tie type, history and legacy together in Gowings’ colourful and playful identity system

Celebrating craft: Jeremy Matthews and Brett Wickens’ identity for Refractory honours physicality

Project

Celebrating craft: Jeremy Matthews and Brett Wickens’ identity for Refractory honours physicality

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

Project

Freddie Hall’s copy-and-type-led identity for Juump playfully recreates the feeling of queueing

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

Project

How Smörgåsbord created a contemporary, multi-platform identity to unify the Ace creative family

Project

Serviceplan Innovation and Workbyworks’ compelling WASTECARE brand challenges the textile industry

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Project

Designing for data: FAY’s identity for Harmonic brings welcoming warmth to start-up technicality

Discover more than 500 influential and innovative products in the 544-pages of The Design Book

Store

Discover more than 500 influential and innovative products in the 544-pages of The Design Book

Interview

Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

Project

Mirage’s identity for Mimacom typifies the software company’s balance of community and computing

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

Interview

The ongoing journey of German foundry TypeMates, with Lisa Fischbach, Nils Thomsen and Jakob Runge

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Project

An eye for colour: Graphical House express the creative offerings of the Bernat Klein Foundation

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

Andrea Reza creates a nostalgic, lucid and lovable identity for yum cha restaurant Easy House

Project

How to craft a charming and frills-free bakery brand, with MOS’ minimalist identity for Munkeriet

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

Project

Branding a high-end law firm: Fable&Co devise a calm, clear and contrasting identity for Setia

Pursuing perfection: Studio René Bieder’s Vitruv rethinks the French Renaissance Antiqua type genre

Typeface

Pursuing perfection: Studio René Bieder’s Vitruv rethinks the French Renaissance Antiqua type genre

Project

Company Policy and Human Relations Studio reimagine HoneyBook with a new mark and modular system

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

Interview

Decimal’s Gabrielle Harlid on becoming a partner and their international, collaborative approach

Project

How to brand an island: Studio Oker’s identity for Flor & Fjære pulls from its 50-acre gardens

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Project

ShiftWalk’s playful-meets-structural identity for STUDY epitomises their architectural practice

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Project

Parterre’s subdued identity for Max Manavi-Huber reflects the humanity and technicality in his work

Real Review 11 explores the meaning of contemporary life and delves into the impact of the pandemic

Store

Real Review 11 explores the meaning of contemporary life and delves into the impact of the pandemic

Project

Lukas Diemling’s textural identity for Zion Wine is designed without ‘traditional’ brand components

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Store

Find fulfilment at work with The Career Workbook from celebrated publisher The School of Life

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

Project

Embracing sustainability: Human Resources’ precise packaging for EO reflects their innovative vision

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Project

How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Project

Fellow Inc. develop a warm, classical identity for the renovated flats in the St. Louis County Jail

Resource

Corebook°Ai is a game changer for brand guidelines; removing the tedious tasks from the process

No Idea is Final offers a fast-paced and insightful look into the lives and minds of creative icons

Store

No Idea is Final offers a fast-paced and insightful look into the lives and minds of creative icons

SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

Store

SPIRAL JOURNAL explores the intersection of American football and culture in its ‘Future’ issue

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

Company Policy embrace new creative territories across Newland’s bold and playful identity system

Project

How to structure a site: Studio Last’s form-meets-function website for EMOP is a digital delight

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

Project

Angel & Anchor’s identity for Southside Social shows the charming impact of type and tone together

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights

Interview

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights